Senior Category Manager - EU
Listed on 2026-09-22
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Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Product Marketing
We are looking for a superstar Senior Category Manager to join our EU team! In this role, you will lead the development and delivery of European product marketing plans across Colour, Complexion, Skincare and Fragrance, in partnership with the Head of Marketing EU. Translate global brand strategy into regional category priorities, driving portfolio performance, hero product growth and successful innovation. Lead two Category Managers, supported by one shared Category Analyst.
- Develop integrated EU product marketing plans with the Head of Marketing EU, aligned with Retail and Gross sales, market share and commercial priorities.
- Lead Category Managers in developing category visions, growth plans and portfolio architecture, balancing global and regional hero products with new product development (NPD).
- Consolidate category recommendations and align strategic priorities with the Head of Marketing EU, supporting wider alignment with global partners and the senior leadership team.
- Lead cross-category NPD and promotional prioritisation with commercial and global teams; evaluate category business cases for new products and sets addressing European opportunities.
- Coordinate cross-category launch and promotional planning, resolving competing priorities and ensuring category plans support a coherent regional product offer.
- Oversee portfolio and lifecycle performance across NPD and core; challenge demand and supply assumptions with Category Managers and Supply Chain to optimise availability and productivity.
- Develop differentiated channel portfolio priorities across Specialty, Department Stores and Online/Pure Players, ensuring regional consistency while addressing local sub-category opportunities.
- Consolidate pricing, positioning and lifecycle recommendations, reviewing pricing ladders, competitiveness, value perception and margin implications with the Head of Marketing EU.
- Use market, competitor and portfolio analysis to identify and size growth opportunities; partner with Global NPD teams on relevant regional product needs.
- Review cross-category performance using shared analytical reporting; agree corrective actions with Category Managers and elevate material risks or trade-offs to the Head of Marketing EU.
- Partner with Go-To-Market, VM, Sales, REOPS and Communications to align product priorities, launch readiness and execution across European markets.
- Lead, coach and develop both Category Managers; align priorities for the shared Category Analyst and resolve competing requests across the team.
You will sit in our EU Marketing team, reporting directly into our wonderful Head of Marketing, EU.
Partner closely with our wider EU Marketing team as well as cross-functional teams such as Commercial, Global, VM, REOPS, NPD, Retail etc.
Demonstrable marketing experience, preferably in beauty, with proven category or portfolio ownership.
Strong strategic, commercial thinking;
You know how to translate global strategy into regional plans and manage cross-market complexity.
You have strategic thinking and strong cross-category prioritisation, with strong analytical capability and commercial acumen.
You are a strong people leader, you know how to empower, coach and develop high performing teams!
Experienced managing multiple stakeholders, you can influence cross-functional and senior stakeholders with ease and effectively articulate your point of view.
You are a strong collaborator, an agile thinker, you are results driven and strive for success.
Ability to work under pressure, meet deadlines in a timely manner and ruthlessly prioritise.
You are a strong communicator, you know how to translate insight into action.
Knowledge of European markets is favourable. Have a flexible, positive, and professional attitude.
Have the ability to work under pressure, ruthlessly prioritise and meet deadlines in a timely manner.
Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven.
A natural curiosity, passion and love for the beauty industry.
About Charlotte Tilbury BeautyFounded in 2013 by world-renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy-to-use, easy-to-choose, easy-to-gift icons, we've become one of the most talked-about beauty brands on the planet - and the magic is only…
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