Field Marketing Programme Execution Manager; limited

What you'll do

The Programme Execution Manager will manage the execution for our repeatable and scalable Audience/Industry focussed and Account-Based Marketing (ABM) programs. This role requires strong program management, hands-on execution and a keen interest in the role of data in marketing as well as exemplary attention to detail.

• ABM Programmatic Execution:
  • Execute programmatic ABM campaigns, working closely with SAP marketing and sales teams as well as agencies.
  • Implement and manage ABM tactics across digital and physical channels.
  • Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
• Targeted Audience Marketing Support:
  • Manage the SAP UKI Innovation Awards.
  • Development and execution of marketing campaigns, assets and events aimed at specific audience segments.
  • Collaborate with global and local content and creative teams to leverage and expand Core Elements and IDP content to optimise engagement for audience events/campaigns.
• Project Management:
  • Track programme progress and d manage the status and delivery of multiple marketing programmes and events from conception to completion, ensuring timely and effective delivery.
  • Coordinate with internal stakeholders and external vendors to align project timelines and deliverables.
• Stakeholder Communication:
  • Communicate project status, updates, and results to relevant stakeholders.
  • Provide regular updates and reports on ABM and audience/industry marketing activities.
• Data Analysis and Reporting:
  • Analyse marketing data to extract actionable insights and inform decision-making.
  • Generate reports on campaign performance, audience engagement, and other key metrics.
• Outcome-Focused Marketing:
  • Align audience programme plans with marketing KPIs and sales goals to ensure marketing contributes directly to revenue growth.

• 2 years marketing campaign management experience, managing multiple tasks and deadlines.
• Focused and results driven able to deliver against set KPIs
• Ability to work strategically, self-driven and a desire to think outside the box.
• Strong collaboration skills and able to work independently.
• Team player who thrives in a dynamic environment and copes well with pressure.

UKI Field Marketing Team:
Priding itself on a diverse, inclusive, results driven culture.

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

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We ultimately believe in unleashing all talent and creating a better world.

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