Marketing Engagement Lead

The Marketing Engagement Lead owns the local customer engagement strategy for assigned brand(s), translating Takeda’s central brand strategy and modular content into a locally executable, omnichannel plan, and delivers local brand performance anchored in Takeda’s values of Patient, Trust, Reputation and Business.

Own the local customer engagement strategy for assigned brand(s), translating Takeda’s central brand strategy and modular content into a locally executable plan. Design the customer journey and orchestrate omnichannel engagement across field and non-personal channels, managing local investment on an ROI basis. Feed performance, market and customer insights back to Marketing & Commercial Excellence (MCE) to shape future brand strategy and content.

Serve as the local expert on the NHS/HSE operating environment, using internal and external insight sources to shape a UK/IE-fit engagement and brand plan. Deliver local brand performance – market competitiveness and financial results – anchored in Takeda’s values of Patient, Trust, Reputation and Business.

• Own the Local Engagement Plan – an all-channel, all-tactic plan covering segments, objectives, channel mix and sequencing, module selection, budget, enablement, measurement and learning agenda – developed with cross-functional buy-in.
• Lead local brand planning inputs, ensuring customer engagement activity is connected to brand strategy, commercial objectives, launch priorities and lifecycle opportunities.
• Conduct local situational analysis and customer insight to ground the engagement strategy (engagement-focused, not brand re-strategizing).
• Design the local HCP/customer journey and experience across touchpoints, optimising engagement quality rather than activity volume.
• Select, adapt and prioritise the elements of Takeda’s central MCE strategy that best meet the needs of UK & IE customers and the local healthcare system.
• Set engagement objectives, target audiences, key messages and content needs across face-to-face (field/KAM), many-to-many (meetings, congresses, advisory boards) and digital/non-personal channels.
• Brief and train field teams on brand messaging and narrative; the Sales Lead owns field-team management, coaching and delivery.
• Orchestrate cross-functional engagement – convene and align commercial, medical and access partners, leading or co-leading the local engagement team while respecting compliance processes and SOPs.
• Apply a reuse-first, modular-content approach via the Takeda Content Factory; localise only where required within approved claims and run efficient local MLR.
• Use data, analytics and AI-enabled orchestration (next-best-action / decision engines, CRM) to interpret performance and personalise engagement.
• Manage and optimise the local engagement investment and partner with Finance and Supply on forecasting and demand planning.
• Support launch excellence and lifecycle management by coordinating local readiness, performance tracking, optimisation and post-launch learning.
• Close the loop – convert performance data into next-wave optimisation and structured insight, content/module gaps and recommendations back to MCE.
• Ensuring compliance with the following regulations / requirements:
  All applicable laws, regulations and industry codes (e.g. EFPIA and the relevant national pharmaceutical industry code). Takeda’s policies, SOPs and ethical standards. Medical, Legal and Regulatory (MLR) review processes, and the separation of promotional and medical/scientific engagement.

• Qualifications: Relevant degree (e.g. life sciences, marketing or business). Specific requirements confirmed locally. Advanced qualification (e.g. postgraduate degree) an advantage.
• Experience:
  • Proven experience…