Digital Marketing Specialist Job Central London area,City Of London England UK,Marketing / Advertising / PR

Digital Marketing Specialist (SEM)

Are you passionate about driving growth through data-driven digital marketing? We are looking for an experienced Digital Marketing Specialist (SEM) to take ownership of paid media campaigns, improve performance, and deliver measurable business results across multiple digital channels.

What You'll Do

Plan, run, and improve Search Engine Marketing (SEM) campaigns.
Manage paid search, display, programmatic, paid social, and digital advertising campaigns.
Conduct audience, market, and competitor research to identify growth opportunities.
Drive lead generation and customer acquisition through targeted marketing strategies.
Monitor campaign performance and continuously improve ROI, CPA, CPL, and conversion rates.
Implement and maintain tracking across digital channels using analytics and tag management platforms.
Analyse campaign data and provide practical insights and recommendations to stakeholders.
Manage campaign budgets and allocate spend effectively to maximise performance.
Work closely with cross-functional teams to support wider marketing objectives.
Stay up to date with industry trends, best practices, and emerging AI-powered marketing tools.

Experience

5+ years of experience in SEM, Performance Marketing, or Paid Media.

Strong hands-on experience with:

Google Ads
Paid Social Platforms
Display Advertising
Programmatic Advertising
Digital Campaign Management

Proficiency in:

Google Analytic 4 (GA)
Google Tag Manager (GMT)
Conversion Tracking
Attribution & Reporting
Audience Segmentation

Experience using digital marketing tools such as:

SEMrush
Ahrefs
Similar marketing intelligence platforms

Demonstrated experience in:

Improving campaign performance and ROI
Managing advertising budgets effectively
Delivering lead generation and revenue growth objectives
Using data and insights to support decision-making

Key Outcomes

Increased lead generation and customer acquisition.
Improved campaign efficiency and return on advertising spend.
Accurate reporting and practical marketing insights.
Continuous improvement across paid media channels.
Strong contribution to business growth and marketing performance.

Why Join Us?

Work in a flexible and supportive environment.

Gain exposure to innovative digital marketing technologies and AI-driven solutions.

Play a key role in driving growth through high-impact marketing campaigns.

Influence marketing strategy and make a measurable business impact.

Opportunities for professional development and career growth.