Affiliates Executive

The Affiliate Executive is responsible for the growth of the affiliate channel and performance for Cult Beauty, with a primary focus on delivering Revenue, Gross Profit (GP) and key channel KPIs. The role will report to the Affiliate Manager and will also support the Senior Affiliate Manager in executing the Global Affiliates growth strategy and managing marketing spend efficiently across the channel.,

• Support the execution of the Cult Beauty Global Affiliates strategy alongside the Affiliate Manager and Senior Affiliate Manager.
• Own delivery of Revenue, Gross Profit (GP) and key KPIs for the affiliate channel, monitoring and analysing performance against targets and ROI, and continually suggesting and implementing optimisations for ongoing growth.
• Manage and report on affiliate marketing spend and commission budgets, ensuring efficient allocation and cost of sale in line with targets.
• Collaborate with trading teams and other key channels to support overall performance.
• Align exposure to planned promotional and campaign activity within the marketing calendar, together with proactively advising on additional tactics to support regional and global targets.
• Negotiate and book affiliate spend and exposure to drive efficiencies across the channel, including publisher commission optimisations, content creation and tenancy agreements, working directly with affiliate networks such as Awin, Partnerize, Impact and Commission Junction.
• Recruit, onboard and activate new affiliate publishers and third-party partners, building strong, long-term relationships across the portfolio.
• Have ownership of key campaigns and executional excellence in delivery across the channel.
• Monitor publisher compliance with brand and content guidelines, and identify and manage affiliate fraud risk (e.g. ad hijacking, cookie stuffing, sub-network transparency issues), escalating as required.
• Conduct regular competitor analysis and market research to ensure activities are in line with the industry, surfacing new and market-leading initiatives to lead through exposure and engagement.
• Implement the latest industry technologies, trialling new partnerships and detecting new opportunities to drive innovation and experimentation.
• Identify new opportunities to drive digital excellence in retail, optimising existing relationships and identifying new partnerships with key affiliate networks to accelerate brand recognition and preference.
• Prepare and deliver clear performance reporting and recommendations for the Affiliate Manager, Senior Affiliate Manager and wider senior stakeholders.
  Minimum 1 year in an Affiliate Marketing role, ideally within retail, ecommerce or beauty.
• Understanding of the affiliate landscape including publishers, advertisers, content creators and affiliate networks, with direct experience of key platforms such as Awin, Partnerize, Impact or Commission Junction.
• Highly analytical and commercially driven, striving for digital excellence, with a strong track record of delivering against Revenue, GP and marketing spend/budget targets.
• Confident and proficient working with data and reporting tools (advanced Excel essential; Google Analytics or Tableau desirable).
• Able to take accountability of projects, budgets and deadlines.
• Comfortable and confident under pressure and results driven, identifying opportunities and risks.
• Confident working with targets and data.
• Ability to form good working relationships with internal teams and external partners.
• Strong negotiation skills to ensure cost efficiency and optimum exposure across the channel.
• Professional agency and network management.
• Understanding of compliance, brand guideline adherence and affiliate fraud monitoring across the channel.

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