Head of Commercial - Cricket

Location:
Manchester / London / Hybrid

Salary: £65,000 + uncapped commission

OTE: £120,000+

Crowd Network is looking for an ambitious and commercially driven Head of Commercial – Cricket to lead the commercial growth of For the Love of Cricket, our flagship cricket content brand hosted by Stuart Broad and Jos Buttler.

For The Love of Cricket has been built around two of the most recognisable personalities in the modern game, creating premium cricket content across You Tube, social, audio, and other digital platforms.

We are now looking for someone to take ownership of its commercial strategy and execution.

The immediate opportunity is to build a year-round commercial plan around the biggest moments in the cricket calendar — from the Ashes and World Cups to the IPL and The Hundred — creating major opportunities for brands to partner with Stuart, Jos and For theLove of Cricket.

This isn't simply about selling sponsorship inventory.

We want someone who can understand where cricket, brands, talent, and content intersect — and turn that into creative, valuable, and long-term commercial partnerships.

Beyond For the Love of Cricket, there is significant scope to help shape the wider commercial development of Crowd's cricket business, including women's cricket, new formats, branded content, and potential international expansion.

You’ll take the lead on commercial strategy and revenue generation for The Love of Cricket.

A major part of the role will be developing a 12-month commercial calendar around the biggest events in world cricket, identifying the brands that should be part of those moments and creating compelling ways for them to work with us.

You’ll work closely with Crowd's leadership, content, and production teams, alongside Stuart and Jos, to develop partnerships that work creatively as well as commercially.

• Own and deliver the commercial strategy for For the Love of Cricket.

• Build and execute a year-round commercial plan around major cricketing moments including the Ashes, IPL, The Hundred, World Cups and major international series.

• Drive significant new-business revenue across brand-direct and agency partnerships.

• Identify the brands and categories with the strongest strategic fit around different cricket events and audiences.

• Develop major integrated partnerships across You Tube, social, audio, branded content, and live experiences.

• Create bespoke ideas that allow brands to work authentically with Stuart Broad, Jos Buttler and the wider For the Love of Cricket platform.

• Build senior relationships with brands, agencies, and key commercial decision makers within sport.

• Develop longer-term partnerships that move beyond individual campaigns or tournaments into year-round relationships.

• Work with Crowd's creative and content teams to turn client briefs and conversations into compelling commercial propositions.

• Take responsibility for the commercial pipeline, forecasting, and delivery against agreed revenue targets.

• Manage and grow existing commercial relationships, with a strong focus on renewals and increasing partner value.

• Work alongside our Account Management team to ensure campaigns are delivered brilliantly once sold.

• Represent For the Love of Cricket and Crowd at relevant industry events, client meetings,and cricket occasions.

• Identify new commercial opportunities and revenue streams beyond traditional sponsorship.

While For the Love of Cricket will be the immediate commercial priority, the role has significant scope to grow.

Crowd's ambition is to build a much broader cricket content business.

That includes our growing women's cricket content, new formats, international opportunities,and the potential to create new shows and…