Lead Advocacy Brand Manager Job Central London area,City of Westminster England UK,Marketing / Advertising / PR

Demonstrate strategic and creative thinking to drive engagements and mentions to hit our SOI targets
Identify and implement the brands seeding and relationships strategy to ensure we are driving mentions and engagements at scale, across the pyramid, from micro to VIP
Lead an eventing strategy that is ownable to L'Oreal Paris and drives SOI results
Lead on Mother brand strategy to drive key brand calendar moments (Cannes, IWD, Defile) to help drive brand equity
Oversee and sign-off all brand events and any external brand comms e.g. creative mailers and press releases to ensure consistent brand messaging, Use internal reporting tools to track both individual influencer metrics & total brand performance
Analyse and present SOI data on learnings and best practice to maximise ROI on any love activity to inform YTG plans
Ensure that everything the team does is based on insight, data and tools such as IRM, Archive, Talkwalker to inform decisions, Work seamlessly with marketing to achieve love advocacy objectives as well as brand / category objectives
Drive the relationship with the Social and Content lead to ensure a seamless working relationship between the paid and love teams
Work closely with CDMO and CPD Head of Advocacy, sharing learnings and best practices
Nurture relationships with key talent, influencers, agents, MUAs, ambassadors etc
Nurture relationships with key business functions outside of direct brand e.g. legal + scientific, Corp comms, internal comms etc
Manage and inspire two Advocacy Brand managers in the day-to-day implementation of the brand strategy

Organised:
You love a list and have strong planning and organisation skills - with the ability to re-prioritise as required.
Measured:
We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
Accurate:
You have the ability to work to a high degree of accuracy and meet deadlines.
Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.

Proactive and Open: L'Oréal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands-on approach.
Teams are the new heroes:
There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.
Ambitious:
You crave success, and L'Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.
You. You are real. And you're true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are., L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales.

Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.