Merchandise Manager

Job Summary:

Company:
Live Nation

Department:
Marketing

Location:

Farringdon, London

Reports to:

SVP Marketing

Working Hours:

Full time

Job Type: Permanent

Live Nation is looking for an ambitious, commercially minded Merchandise Manager to build and lead a best-in-class merchandise programme across our UK festival portfolio including the likes of Download, Latitude, Reading and Leeds festivals.

This is a high-impact role at the intersection of brand, fan experience, retail and partnerships. You will work closely with the SVP Marketing, festival marketing and operations teams, production partners and each festival's leadership team to turn merchandise into a meaningful revenue stream and a powerful expression of each festival's identity.

From defining product and retail strategies to leading partner and supplier relationships, you will create distinctive merchandise experiences that fans want to wear, collect and share. You will help extend each festival beyond the event weekend-building cultural relevance, strengthening loyalty and creating new opportunities for key brands to reach audiences authentically.

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options.

We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

• Proven experience in merchandise, buying, retail, consumer products, licensing or e‑commerce, ideally within live entertainment, music, fashion, sport, youth culture or another brand‑led environment.
• Experience managing suppliers, manufacturers, licensees and/or retail operators, with a practical understanding of production lead times, supply chain and quality control.
• The ability to take a creative idea through to a commercially viable product and a compelling fan experience.
• Excellent stakeholder‑management skills and confidence working with senior leaders, external production partners, festival teams and brand partners.
• A highly organised, hands‑on and calm approach, with the judgement to prioritise and solve problems in a fast‑moving live‑events environment.
• Deep affinity with music, festivals, fashion and culture, and an instinct for what fans will value and share.

• Help develop and deliver the annual merchandise strategy across Live Nation's UK festivals, with clear plans to grow revenue, margin, fan engagement and brand equity.
• Create festival-specific merchandise propositions that reflect each brand's audience, cultural position and creative identity, while identifying opportunities for portfolio‑wide scale and efficiency.
• Build integrated seasonal and event‑led trading calendars across on‑site retail, e‑commerce, pre‑order, limited‑edition drops and relevant third‑party channels.
• Identify new product categories, licensing opportunities and collaborations that can grow each festival into a year‑round franchise.
• Set commercial targets, own forecasts and present clear performance plans and recommendations to senior stakeholders.

• Partner with production companies and retail operators to deliver high‑quality, commercially effective on‑site…