Marketing Activation Manager

Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries. People join Howden for many different reasons, but they stay for the same one: our culture.

It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

Part of the Global Employee Benefits Practice, the purpose of the Marketing Activation Manager role is to turn agreed Global Marketing priorities into effective, market-ready marketing activity and ensure that global propositions, campaigns, content and tools are translated into practical activation across the Global Practice and priority markets. The role owns the day-to-day delivery of agreed campaigns, launches and marketing work streams, coordinating specialist contributors, shared services and agencies;

adapting approved messaging and materials for different markets; and ensuring that outputs are adopted and used by regional and country teams. The role is a broad marketing generalist with strong project and delivery skills and practical creative/content capability.

Take approved briefs through detailed planning and delivery, coordinating work streams, milestones, dependencies, approvals and contributors.

Coordinate content, design, digital, events, video, email, social, sales tools and other activity required to take a programme to market.

Work with regional and country marketing teams and EB leaders to understand how agreed global propositions and campaigns need to be adapted for local audiences, maturity and market context.

Adapt approved messaging and assets for local audiences and build practical market activation packs, toolkits, briefing materials and launch support.

Produce and edit day-to-day marketing materials and coordinate designers, copywriters, production partners and agencies where specialist support is required.

Maintain consistency with agreed Global Practice proposition, Howden brand standards and tone of voice, seeking specialist review where required.

Keep relevant content, templates, toolkits and assets organised and up to date so that teams can find and reuse approved materials.

Work with Sales Enablement to translate approved marketing, proposition, thought-leadership and product outputs into practical consultant and sales tools.

Support feedback loops with consultants and market teams so that enablement materials are practical, relevant and usable.

Provide activation support across Product, Multinational and wider Global Practice priorities, helping turn complex product and proposition content into clear, usable materials that can be used by consultants and regional teams.

Build and maintain practical activation materials that help markets use central capabilities consistently and confidently.

Support rollout of agreed product and proposition messages while allowing for local adaptation.

Act as the day-to-day marketing contact for allocated work streams; track delivery, adoption and engagement; and elevate strategic or resourcing issues when needed.

Capture feedback, lessons learned and evidence of what is working across markets, using it to improve…