UGC Strategist

UGC Strategist
£40,000 - £48,000 + Share Options & Benefits | London (Hybrid)

Can you write an ad that actually converts, and explain why it worked? A well-loved, subscription-led DTC brand is looking for a UGC Strategist who is a creative strategist ir growth team is known for some of the strongest performance creative in the category. You'll spend your time generating ideas, uncovering new angles, and writing the scripts and briefs that turn creator content into high-performing paid ads.

• Generate a steady pipeline of original concepts, angles and hooks for UGC performance ads on Meta
• Research customers, competitors and category trends to find new ideas worth testing
• Write scripts and briefs for a core roster of UGC creators, with scope to get involved in influencer briefing over time
• Dig into ad account data (spend, CAC, trials, hook and script performance) to decide what to brief, iterate or scale next
• Review returned creator content against the brief and give clear, actionable feedback
• Work closely with the influencer marketing team, flagging creators you'd love to brief

• 2-3 years in creative strategy, paid influencer manager or creator growth marketing
• A proven track record of writing performance ads that convert, with results you can talk through
• Experience briefing or working with creators; a genuine interest in creators matters more than an influencer or UGC manager background
• Confident using Meta performance data to shape creative direction
• Comfortable with light editing in Cap Cut or similar
• DTC or subscription brand experience is a bonus

• Conversion-obsessed: you care more about whether an ad works than how polished it looks
• Endlessly curious, research-driven and never short of ideas
• Detail-oriented and comfortable owning a busy creative pipeline autonomously
• A collaborative teammate who enjoys working closely with creative, paid and influencer colleagues

• £40,000 - £48,000 depending on experience
• Share options scheme
• Private healthcare including dental and optical
• 25 days' holiday plus your birthday off, with carry-over
• Dedicated learning & development budget, plus a monthly wellness allowance
• Pension with employer contributions, sabbatical scheme, and paid charity days

If you would like a confidential chat about this role, please email me on

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