Growth Marketing Lead

Salary: £45,000 to £60,000 Base (dependent on experience)

Role: Your mission will be to lead and scale our entire ecommerce operation to achieve our ambitious growth targets. You'll be responsible for building & optimizing ALL growth-driving levers in our D2C business, including but not limited to: scaling our paid acquisition channels profitably, improving website CVR/AOV through landing page & offer tests, maximizing customer LTV with subscription/retention optimizations, developing comprehensive email and SMS strategies, implementing robust analytics and reporting frameworks, optimizing marketing funnels to drive conversion, overseeing organic content strategy, and building a high-performing ecommerce team.

Location: Kennington

Working Type: In-Person

Please read requirements before applying

This is an in‑person role with an expectation to work in our Kennington office 5 days a week.

• Oversee all conversion rate optimization (CRO) initiatives including landing page testing, checkout flow optimization, and offer structure experiments
• Develop and implement comprehensive customer retention strategies to maximize LTV, including subscription optimization
• Manage email and SMS marketing channels to maximize revenue from owned audiences
• Direct the creation and optimization of all marketing and product funnels to improve conversion rates
• Lead website UX/UI improvements to enhance customer experience and drive conversion
• Oversee paid media strategy across all channels, with emphasis on scaling Meta advertising profitably while maintaining CAC targets

• Work closely with the founder to shape overall business strategy and growth initiatives
• Implement robust analytics and reporting systems to track all key ecommerce metrics
• Establish standard operating procedures for all ecommerce functions as the business scales
• Identify and evaluate new market opportunities, product expansions, and growth channels
• Manage relationships with key ecommerce partners, agencies, and technology providers

• Achieve aggressive revenue growth targets while maintaining or improving profitability metrics
• Improve key performance indicators including CAC, AOV, LTV, conversion rates, and retention metrics
• Successfully scale the organization from current revenue to £100M ARR by end of 2026

• Strategic Leadership:
  Ability to develop and execute comprehensive ecommerce growth strategies
• Data Analysis:
  Expert capability in analyzing customer data to inform business decisions
• Technical Proficiency:
  Deep understanding of ecommerce platforms, CRO tools, and marketing technologies
• Team Building:
  Proven track record of building and leading high-performing ecommerce teams
• Cross‑functional
  
  Collaboration:
  
  Ability to work effectively across departments to drive cohesive strategies
• Financial Acumen:
  Strong understanding of unit economics, P&L management, and financial modeling

• 3+ years experience in ecommerce leadership roles, ideally at a fast‑growing health and wellness brand (not necessary)
• Proven track record scaling DTC brands from 7 to 8 figures in annual revenue
• Extensive experience with subscription business models and retention strategies
• Deep knowledge of Meta advertising and other paid acquisition channels at scale (£300k+ / month spend)
• Experience building and optimizing high‑conversion marketing funnels
• Strong background in data‑driven decision making and performance marketing

Salary: £45,000 to £60,000 (dependent on experience) + Performance Bonus (Up to 50%)

• Up to £10,000 Annual Learning & Development Budget
• Full daily travel compensation
• Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast)
• Wo…