Social Lead, Pharmaceuticals

12-month FTC.

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people’s lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Opella, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done ck it out here

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

As a Social Lead, you will play a key role for one of our key pharmaceutical clients, providing strategic and operational leadership for always-on social and community management across multiple brands and European markets. You would also be expected to work across Greenpark’s other verticals of food and drink and beauty and wellbeing as well as contribute to our wider agency social offering.

Based in the UK, you’ll oversee community management workflows, social listening, insight and reporting, working closely with local-language community managers, creative and project management teams to deliver compliant, high-quality social at scale – all while staying ahead of platform, industry and regulatory developments.

• Lead social media strategy, planning, reporting and always-on community management across our Pharma and consumer healthcare accounts, spanning multiple brands and markets.

• Lead, mentor and manage a multi-market team of native-language community managers, providing clear direction, quality control and consistency across markets.

• Own and optimise community management workflows – from monitoring and engagement through to escalation and issue routing, streamlining processes to reduce manual effort and make the best use of team capacity.

• Set and maintain governance documents, tone of voice guidelines, approved FAQs and community response matrices, ensuring all activity follows pharmacovigilance (PV) and adverse event reporting processes and clear escalation protocols.

• Oversee the social content calendar, partnering with creative and project management teams to plan seasonal and always-on activation, and ensuring content moves through regulatory and medical approval before anything is published.

• Own social listening and community insight: tracking conversations by topic, sentiment, brand, market and platform to uncover audience needs, emerging trends and potential issues early.

• Lead reporting across markets, from monthly performance scorecards to quarterly business reviews, translating data into clear recommendations for community management, FAQs and future content planning.

• Build a structured feedback loop between community management and content teams, using audience signals to shape future content and tracking recommendations through to outcomes.

• Champion social search and platform best practice, and advise on the role of social content in AI visibility for health and pharma brands.

• Significant experience (5+ years) in social media leadership, including managing community management functions and mentoring teams across multiple…