Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Monument, London

Salary: Up to £35,000 Depending on Experience

Hours: 9am – 5pm Monday to Friday (1 day remote per week)

Hackstons is a London-based specialist in fine and rare spirits and wine, serving a discerning clientele in the UK and around the world. Our collection spans rare whisky bottlings, Grand Cru wines and exceptional old and rare bottles. Each one is chosen with care for its quality, provenance and heritage. We are a close-knit, ambitious team that cares about the details, and we are looking for someone who shares that standard to help bring our collection to a wider audience.

We are looking for a proactive, commercially minded Marketing & E-Commerce Executive to drive campaigns across our online store. This is a hybrid role, around two-thirds of your time will focus on marketing, and around one-third on the day-to-day running of our website. Reporting to the E-Commerce Manager, you will work alongside our external paid media agency and collaborate closely with our in-house creative studio.

Prior e-commerce operations experience is not required for the website side of the role: full training on our platform and processes will be provided. What matters most is a sharp eye for detail and a genuine appreciation of how a luxury brand should look and feel online.

• Build, execute, and send regular newsletters and automated lifecycle email journeys.
• Track, analyse, and report on campaign and lifecycle performance.

• Plan, create, and publish organic social media content.
• Compile comprehensive organic social media performance reports.
• Lead blogger and influencer outreach strategy.
• Ad-hoc: provide support for press launches and in-store retail events.
• Ad-hoc: coordinate on-set photo and video shoots with the internal studio team.

• Manage end-to-end online product merchandising, ensuring correct categorisation, cross-selling, upselling, and visual alignment with luxury brand standards.
• Maintain and help optimise site search, taxonomy, filters, and product recommendations.

• Own day-to-day site administration and content updates across all web properties (Homepage, Category, Product, Landing and Event pages).
• Execute and manage digital promotions, promotional codes, tags, sitewide banners, and seasonal campaign updates, ensuring they align with the email and social media calendar.
• Maintain sitewide navigation, menu structures, and page layouts.

The following responsibilities are not part of the role  will take them on a few months after joining, once you are fully settled into your core responsibilities.

• Partner directly with the E-Commerce Manager to build and launch brand-new marketing channels from scratch, including Affiliate Marketing, Loyalty Programmes, and Referral Programmes.

• Management: Report directly to the E-Commerce Manager on channel performance, site updates, campaign optimisation, and growth roadmaps.
• Direct Team: Work alongside our external paid media agency.
• In-House Creative Studio: Partner directly with content writers, photographers/videographers, and graphic designers to brief and deliver visual assets and copy, and upload them to the site.
• Ad-Hoc: Assist wider store teams with ad-hoc activations and live press events.

• 1-3 years of hands-on marketing experience, ideally within retail, luxury, fine spirits, or premium lifestyle brands.
• Proven track record in building, deploying, and reporting on email marketing campaigns and automated lifecycle…