Head of CRM

Senior CRM Manager - Fine Wine & Spirits eCommerce

🍷🥂 Senior CRM Manager - Fine Wine & Spirits eCommerce
📍 Mayfair, London | Hybrid | 💰 Up to £70,000 + bonus

What does best-in-class CRM look like in a luxury eCommerce business scaling both subscriptions and one-off fine wine & spirits purchases?

We're hiring a Senior CRM Manager to define and lead the CRM and lifecycle strategy for a high-growth, luxury fine wine & spirits eCommerce brand. This role is entirely focused on the beverage sales side of the business - driving retention, loyalty, and lifetime value across:

• 🍷 One-off premium wine & spirits purchases
• 📦 Growing subscription models
• 💎 Collectors, repeat buyers, and high-value customers

They're already using Klaviyo - and now need a senior expert to take it from a campaign engine to a true lifecycle powerhouse
.

You'll:

• 📊 Define the end-to-end CRM and customer lifecycle strategy
• 🎯 Build meaningful segmentation across subscribers, collectors, and new buyers
• 🔁 Design and optimise retention, loyalty, and repeat purchase frameworks
• 📈 Maximise flows, automation, and personalisation within Klaviyo
• 🤝 Partner with Growth and Brand teams to ensure every touchpoint reflects a premium customer experience

This isn't just about sending better emails - it's about building a loyal, high-value customer base in a considered‑purchase, luxury category where trust, curation, and experience matter.

• ✔ Proven CRM leadership in eCommerce / DTC
  , ideally within luxury wine, spirits, or lifestyle categories
• ✔ Deep Klaviyo expertise, including flows, automations, and advanced segmentation
• ✔ A strong track record driving retention, subscription growth, and lifetime value
• ✔ Commercial acumen - you understand AOV, LTV, repeat rates, and how to influence them
• ✔ A balance of strategic vision and hands‑on execution

If you want full ownership of CRM strategy for a luxury wine & spirits eCommerce brand
, this is a genuinely exciting opportunity to make a measurable impact on growth, engagement, and customer loyalty.

📩
Apply now to join a business where CRM is central to driving long-term success in the luxury beverage market.

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