Retail NPD Project Manager

About Us:

Hi there We’re Wild. We’re on a mission to remove single‑use plastic from the bathroom, armed with our refillable, natural and scent‑sational deodorants, body wash, and lip balm – and we’ve only just started. We launched in 2020 and as a high‑growth company, we’re already one of Europe’s fastest‑growing start‑ups. So, fancy coming along for the ride?

We're looking for a highly organised, delivery‑obsessed Retail NPD Project Manager to join our NPD team and make sure Wild's retail product ranges and packaging land on time, to spec, and with everything in place for our retailers and sales team to succeed.

This is an executional, hands‑on role that sits at the heart of how we bring products to market. You'll be the connective tissue between NPD, supply chain, creative, and retail – translating range strategy into a well‑managed, airtight product and packaging pipeline. If you're someone who thrives on getting things done, loves a well‑built project plan, and can’t resist fixing an inefficiency when you spot one, this might just be the role for you.

Please note, this is a junior‑mid level role which reports into our Head of NPD.

Retail range planning and sell‑in support

• Build and maintain the annual retail SKU sell‑in list, covering all products and formats available to the retail team for each sell‑in window, including permanent core range, new annual case and scent pairings, and retailer‑exclusive options
• Ensure alignment with demand and retail teams on the annual calendar of retailer range review dates across all key accounts and geographies (UK, US, AU, EU)
• Maintain a clear view of permanent vs rotating SKUs and shared product menu vs retailer‑exclusive builds, flagging implications for production planning early

Retail launch project management

• Own and maintain a master retail launch calendar across all retailers and geographies
• Build and manage detailed project plans for each retail launch, proactively flagging risks to timelines, PO placement deadlines, and sampling windows well in advance
• Coordinate across NPD, supply chain, creative, retail, and compliance to keep launches on track
• Act as the day‑to‑day point of contact for retail account managers on all product and timeline queries
• Maintain clear, up‑to‑date systems for tracking PO placement deadlines, launch dates, and sampling requirements
• Spot inefficiencies in how retail launches are managed and proactively suggest and implement improvements, leveraging AI wherever possible to optimise processes
• Drive accountability across cross‑functional teams, proactively escalating blockers promptly and confidently when timelines are at risk
• Comfortable challenging senior stakeholders and holding cross‑functional teams to deadlines, with the confidence to escalate when commitments aren’t being met

Packaging delivery

• Project manage all packaging creation for retail formats – including starter packs, refills, gift sets, licensed products, seasonal ranges, SRPs, and master cartons – for both new SKUs and ongoing amendments to existing ones
• Own packaging delivery for DTC formats, ad hoc gifting, and mailer boxes
• Track artwork approval processes including third‑party licensor sign‑offs, ensuring these are built into project timelines from the outset
• Manage sample creation end‑to‑end: from briefing manufacturers to coordinating delivery of shelf‑ready samples to retail partners on time
• Ensure all new packaging is COGS optimised and proactively identify opportunities to improve margin across all formats

Systems, tooling & automation

• Build and maintain sophisticated project tracking tools (including linked spreadsheets, databases and automated dashboards) that give the business real‑time visibility on launch timelines and risks
• Proactively identify manual or inefficient workflows and redesign them, using automation to reduce friction
• Use AI tools to accelerate builds, surface risks earlier and improve the quality and speed of cross‑functional communication
• Own the single source of truth for all retail launch data, ensuring it’s always current and accessible to stakeholders across the business

Retail readiness

• Make sure the sales…