Sales Advisor

As a Sales Advisor, you play an important role in delivering the day‑to‑day customer experience in store. You bring our products and brand to life through warm service, genuine conversations, and attention to detail, helping customers feel welcomed, supported, and confident in their choices.

• Welcome customers warmly and help them feel comfortable in store.
• Listen carefully to customer needs and offer thoughtful, informed product advice.
• Deliver service that reflects The White Company values and premium standards.
• Support customers across in‑store, online, and phone enquiries where required.
• Share product knowledge in a simple, helpful way to support customer choices.
• Represent The White Company brand through your behaviour, tone, and service.
• Encourage customer relationships and data capture as part of everyday service, with guidance.
• Go the extra mile when possible so customers leave feeling happy and valued.

• Work positively with colleagues, supporting the team during busy periods.
• Communicate clearly and respectfully with customers and team members.
• Be open to learning through feedback, training, and day‑to‑day experience.
• Follow agreed routines and ways of working to support consistency across the team.
• Take pride in representing The White Company values and behaviours.
• Contribute to a friendly, inclusive, and supportive team environment.

• Complete daily tasks accurately and on time, following clear guidance.
• Follow cash handling, security, and Health & Safety procedures confidently.
• Take care of products and fixtures to reflect brand standards.
• Support replenishment, housekeeping, and stock tasks as directed.
• Balance completing tasks with maintaining a calm, attentive customer experience.
• Report any issues, risks, or concerns promptly to a Supervisor or Manager.

• Friendly, approachable, and comfortable talking to customers.
• Reliable, organised, and happy to follow clear processes.
• Keen to learn and develop new skills.
• Enjoys working as part of a team.

Retail experience is helpful but not essential – attitude and enthusiasm matter most.

• 50% discount on our products.
• 20 days holiday rising to 25 days during service.
• A Volunteer Day with a charity of your choice.
• Competitive salary and possible discretionary annual bonus.
• Perk Place Benefits Platform – discounts across wellbeing and lifestyle.
• Automatic enrolment into the Group Personal Pension scheme.
• Wagestream Money Management app for financial wellbeing.
• Life assurance plan following successful probationary completion.
• Social events throughout the year.

At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities. We work together to ensure our environment is one where people can bring their authentic selves to work, and where their contribution is valued. We are committed to an active Equality, Diversity, and Inclusion policy, which starts with our recruitment and selection process.