Retail Sales Manager

Overview

Carl Friedrik is looking for an experienced Retail Sales Manager to help lead the performance of its London retail stores.

This role will focus heavily on customer experience, sales leadership, team motivation, and creating a consistently premium in-store experience across both locations.

The position suits a highly people-focused retail leader who thrives on the shop floor, enjoys building strong customer relationships, and leads from the front through energy, presence, and strong commercial awareness.

You come from a premium or luxury retail background and are passionate about customer experience, team culture, and driving commercial performance.

You are confident on the shop floor, naturally engaging with customers, and know how to motivate a team to deliver high standards consistently. You understand how to drive sales through strong service, client relationships, floor leadership, and attention to detail.

You bring energy, accountability, and a proactive mindset to the stores day to day.

• Lead from the front on the shop floor and deliver a premium customer experience
• Drive sales performance, conversion, AOV, and clientelling activity
• Motivate, coach, and develop the retail team across both London stores
• Maintain exceptionally high standards across service, presentation, VM, and store environment
• Build strong customer relationships and encourage repeat business
• Support onboarding, training, and day to day team development
• Work closely with the Head of Retail on store performance, customer insights, and commercial opportunities
• Support in-store events, activations, and VIP experiences
• Help ensure smooth day to day store operations and team organisation

• 3+ years experience within premium or luxury retail
• Strong sales and customer experience focus
• Experience leading or motivating retail teams
• Commercial mindset with understanding of KPI-driven retail
• Confident communicator with strong interpersonal skills
• Highly proactive, organised, and hands-on approach
• Flexible to work across both central London stores including weekends