Commerce Strategy Director (6-Month FTC)

Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization  Groupe relies on expertise concentrated within four main activities:
Communication, Media, Data, and Technology. Through a unified and fluid organization, its clients have facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 80,000 professionals. Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive and unlock growth in the platform world, companies must continue to innovate their products, services, and business models.

The Role

As our Commerce & Retail Media Strategy Director, you will be responsible for strengthening brand and product discoverability across retail, marketplace and retail media environments, helping clients win where consumers search, browse, evaluate and purchase products.

This role is first and foremost a Commerce, Retail Media and Retail Search position. We are looking for practitioners with hands-on experience across retailer ecosystems, marketplaces, retail media networks, digital shelf optimisation and retailer search. Experience with AEO/GEO or AI-driven discovery is beneficial, but proven commerce and retailer search expertise is the primary requirement.

Core Responsibilities

• Identify commerce and retail environments most relevant to each category, including , marketplaces, retail media networks and product detail page ecosystems.
• Evaluate how product content, taxonomy, ratings, reviews, availability, pricing and merchandising influence discoverability, conversion and retailer search performance.
• Develop retailer-specific strategies across retailer search, digital shelf and retail media environments to improve product visibility and conversion.
• Partner with commerce, retail media, shopper marketing, SEO and brand teams to recommend practical actions that improve discoverability and downstream commercial performance.
• Translate emerging AEO/GEO and AI-discovery trends into commerce actions, including PDP optimisation, structured product content, retailer search optimisation and marketplace activation.
• Identify where teams have direct control versus where retailer or partner coordination is required.
• Support activation planning across priority retailers, marketplaces and retail media platforms.
• Help connect retail search, AI visibility and discoverability learnings to commerce performance and retail media planning.
• Partner with retail media, ecommerce, category management and shopper marketing teams to drive execution across key retail partners and commerce channels.

Required Experience

• Strong commerce, retail media, retailer search, marketplace or digital shelf experience.
• Hands-on experience with  search environments, including Amazon, Walmart, Target, Instacart, Kroger, Chewy, Pet Smart or similar retailer ecosystems.
• Experience optimising discoverability within retailer search environments, including search ranking factors, PDP optimisation, content quality, taxonomy, ratings & reviews, availability and conversion drivers.
• Familiarity with retail search and AI-assisted shopping tools such as Amazon Rufus/Alexa, Walmart Sparky, Amazon Search Query Performance, Amazon Brand Analytics, Walmart Search Insights and similar retailer ecosystem tools
• Experience working across brands, retail partners and internal commerce, shopper marketing and retail media teams.
• Experience with in FMCG/CPG, retail, consumer health, consumer electronics, petcare, lifestyle or similar consumer-facing categories strongly preferred.
• Comfortable translating emerging AEO/GEO and AI-discovery trends into practical commerce, retail search and retail media opportunities.
• Experience managing or influencing retailer search, marketplace, digital shelf or retail media strategies at scale preferred.
• Candidates whose experience is…