Assistant Store Manager

Push limits. Raise standards. Be Who You Are.

Oakley is built for people who don’t stand still. Athletes, creators and challengers who perform under pressure and grow through it. In‑store, that mindset shows up through confident teams, high standards, and leaders who bring energy and belief to the floor every day.

We’re looking for an Assistant Store Manager who’s ready to take the next step. Someone who can lead by example, motivate others, and help turn daily moments into winning performances, for the team, the customer, and the brand.

• Lead from the floor: be visible, active and hands on, setting the tone for service, pace and professionalism.
• Support performance: help drive sales, conversion and KPIs by coaching behaviours and reinforcing what great looks like.
• Coach and motivate: support the Store Manager in developing the team, giving clear feedback, encouragement and direction.
• Bring the Oakley brand to life: tell the product story with confidence, champion launches and campaigns, and raise brand presence in-store.
• Step up with confidence: act as the go‑to leader in the Store Manager’s absence, keeping standards high and teams focused.
• Support operations: help with stock, visual standards, schedules and daily tasks, keeping the store sharp, compliant and ready.
• Stay calm under pressure: contribute to a positive, solution‑focused environment during busy periods or challenges.
• Create an inclusive culture: help build a team environment where everyone feels valued, supported and motivated to perform.

We’re looking for potential and presence, not perfection. You’ll thrive here if you:

• Enjoy leading by example and supporting others to succeed
• Are comfortable giving guidance, encouragement and feedback
• Bring energy, resilience and a positive mindset to the shop floor
• Care about standards, results and customer experience
• Are curious, coachable and motivated to grow as a leader
• Have retail experience (lead or senior sales experience is ideal, but not essential)

Because this is a place to grow into leadership, not waiting to be ready.

Oakley believes performance starts within. You’ll be supported with training, coaching and exposure that builds real confidence, aligned to brand moments, product priorities and your personal development journey.