Store Leader- Regent

Department: Retail EMEA

Employment Type: Full Time

Location: Regents Street, London, England, UK

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards through technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious individuals can do the best work of their careers.

Store Leaders play a key role in delivering an elevated retail experience while driving operational excellence and commercial performance. In flagship environments such as Regent Street, Store Leaders partner closely with the Store Director to translate broader retail strategy into strong in-store execution.

This role requires a balance of strategic thinking, operational discipline, and people leadership to ensure the store performs at the highest level while delivering an exceptional customer experience.

In a flagship environment, Store Leaders operate with the mindset of a Store Director within a smaller footprint. They support the development and execution of store strategies aligned with broader retail priorities while ensuring a best-in-class service experience for every customer.

Store Leaders provide leadership to Assistant Store Leaders and Team Members and serve as the first point of escalation for customer, operational, and team-related matters. They model exceptional service behaviors while fostering a culture of accountability, purpose, and belonging.

Store Leaders support the development of diverse, high-performing teams through inclusive leadership, coaching, and clear expectations that empower team members to deliver exceptional service.

Store Leaders maintain accountability for operational excellence across the store. They ensure company policies, safety standards, and loss prevention protocols are upheld while protecting company assets in a high-volume retail environment.

Strong communication and stakeholder management are essential. Store Leaders partner with Retail Operations, Visual Merchandising, Allocation, and People & Culture to ensure store execution aligns with company priorities and brand standards.

The Customer Experience Store Leader owns the in-store service experience and ensures every customer interaction reflects the SKIMS brand.

This role focuses on building a service culture that prioritizes connection, product expertise, and seamless customer journeys. Through strong floor leadership and coaching, this role drives service standards that support both customer loyalty and commercial performance

• Lead with a customer-obsessed mindset, ensuring every guest receives an elevated and personalized service experience
• Act as the service leader on the floor, modeling SKIMS service standards and coaching the team in real time
• Ensure the store floor is consistently staffed, zoned, and operating smoothly during peak traffic periods
• Resolve customer concerns with professionalism, empathy, and strong problem-solving skills
• Build a culture of product expertise, ensuring the team confidently speaks to fit, function, and fabric
• Coach selling behaviors that connect product benefits with customer needs
• Support store KPIs including conversion, average transaction value, and…