Deputy Store Manager

Salary: Up to £36,500 per annum + Quarterly Bonus + Benefits

Role Type: Permanent

An iconic London location. A premium British retailer. An opportunity to play a key role in the success of a flagship store.

Are you an experienced retail leader who loves delivering exceptional customer service, building lasting relationships and inspiring a team to achieve?

Do you thrive in a consultative sales environment where product knowledge, attention to detail and a personalised customer experience make all the difference?

We're looking for a talented Assistant Store Manager to join a highly successful premium British retailer at their prestigious Jermyn Street flagship store
, right in the heart of London's luxury shopping district.

This is an exciting opportunity to become part of a high-profile flagship team, working alongside the Store Manager to drive commercial performance, develop talented people and deliver the exceptional standards customers expect from a leading British brand.

With excellent training, genuine career progression and a rewarding quarterly bonus, this is an opportunity to take your retail management career to the next level.

This isn't your typical Assistant Store Manager position.

You'll be joining one of the brand's most prominent stores, where exceptional service, commercial success and developing people are at the heart of everything they do.

From customers shopping for an important occasion to corporate clients and wedding parties, every interaction is an opportunity to deliver a memorable, personalised experience.

As Assistant Store Manager, you'll play a key role in shaping that experience, leading from the front, coaching your team and helping drive the continued success of this flagship location.

You’ll have the opportunity to make a genuine impact on store performance whilst developing your own leadership skills within a business that is passionate about investing in its people.

We're looking for a confident, engaging and commercially driven retail leader who knows how to bring out the best in both customers and colleagues.

You’ll ideally bring:

• Previous management experience within premium, luxury or consultative retail
• A genuine passion for delivering exceptional, personalised customer service
• Strong commercial awareness with a proven understanding of sales targets, conversion, ATV, UPT and other retail KPIs
• Experience coaching, motivating and developing teams to achieve their potential
• The confidence to lead from the front, demonstrating excellent selling techniques and product knowledge
• A natural ability to build rapport, understand customer needs and develop long-term relationships
• Experience identifying sales opportunities through personalised recommendations, cross-selling and upselling
• A proactive approach to improving individual and store performance
• Strong communication skills and the ability to engage with a wide range of customers
• A genuine desire to develop your career within an established and successful retail business

Whether you're an experienced Assistant Store Manager, Deputy Manager or an established retail leader looking for your next challenge, we'd love to hear from you.

Working closely with the Store Manager, you'll help lead a flagship store where customer experience and commercial performance go hand in hand.

Your responsibilities will include:

• Supporting the Store Manager in delivering exceptional sales results and maintaining the highest retail standards
• Leading from the front to create an outstanding, consultative customer experience
• Coaching and developing colleagues to improve selling confidence, product knowledge and commercial performance
• Driving key retail KPIs, including conversion, average transaction value, units per transaction and overall sales performance
• Building strong relationships with customers, encouraging loyalty and repeat business
• Supporting personalised appointments, corporate customers and wedding parties
• Identifying opportunities to maximise sales through effective customer engagement and tailored product recommendations
• Using sales reports and performance data to identify trends, opportunities and areas for improvement
• Recognising individual achievements, supporting underperforming colleagues and developing future leaders
• Supporting the wider operation of the store, including recruitment, stock management, colleague engagement, HR, Health & Safety and compliance
• Acting as a trusted second-in-command, helping create a…