Commercial​/Customised B2B Sales Executive

Commercial / Customised B2B Sales Executive

Luxury Health & Wellness Hybrid London W1

50,000 + Uncapped commission (Expected OTE: 100,)

Sunlighten is the world's leading infrared wellness brand, working with luxury hotels, destination spas, premium gyms, wellness clinics, developers, architects, designers, and high-end residential clients globally.

As the UK commercial market continues to grow, Sunlighten is seeking a Commercial / Custom Sales Executive to join its London-based team, operating from the flagship Great Portland Street showroom.

This role is positioned with greater emphasis on complex, higher-value, and more bespoke projects. It is well suited to a commercially mature sales professional comfortable managing longer sales cycles and multiple stakeholders.

Commercial and Customised Sales form a single integrated sales cycle. This role focuses on opportunities where solutions require deeper consultation, specification input, and close collaboration with technical and delivery teams.

• Manage and convert complex Commercial and Customised B2B opportunities from initial enquiry through to pricing agreement and order placement.
• Lead higher-value and more bespoke projects, often involving multiple decision-makers and longer sales cycles.
• Conduct in-depth discovery conversations with architects, designers, developers, operators, and senior commercial stakeholders.
• Act as a trusted advisor, guiding clients through solution design, specification considerations, and commercial decision-making.
• Host and lead client meetings and demonstrations within the Great Portland Street showroom.
• Collaborate closely with internal technical, CAD, and delivery teams once commercial terms are agreed.
• Represent Sunlighten at UK and European trade shows, exhibitions, and industry events.
• Maintain detailed and accurate CRM records across pipeline, forecasting, and conversion.

• Proven experience in consultative B2B sales, ideally managing complex or bespoke solutions.
• Likely background selling specification-led, premium, or design-led products or services such as hospitality FF&E, wellness or spa solutions, architectural products, luxury interiors, high-end residential solutions, or complex B2B services.
• Comfortable managing longer sales cycles with multiple stakeholders, including architects, designers, developers, procurement, and senior commercial decision-makers.
• Strong active listening, questioning, and influencing capability, with confidence navigating ambiguity and bespoke requirements.
• Commercially astute and credible in premium environments, able to position value rather than price.

• Base salary: 50,000
• Uncapped commission
• Expected OTE: 100,

Apply today. Reference: (phone number removed)