Agave Activation Manager

YOUR CHALLENGE You will be the feet‑on‑the‑street champion for Bacardi’s Agave portfolio, focused on discovering and activating new on‑trade opportunities in London. You will drive the performance and growth of Patrón Tequila & Ilegal Mezcal through searching for new business and supporting the execution of existing business.

ABOUT YOU You love the energy of the on‑trade and have a real passion for Agave and cocktail culture. Your strong communication and interpersonal skills will be key to your success in this role. You recognise the importance of relationships and work hard to build them. Most importantly, you are entrepreneurial, driven to find new opportunities, and motivated to accelerate our agave portfolio.

• Collaborate cross functionally with Sales, Wholesale, Marketing and Brand Ambassadors to bring our agave brands to life and execute best‑in‑class brand activations.
• Pro‑actively scout, identify and support new on‑trade opportunities for our agave portfolio across London.
• Generate new leads and support bringing our brands to life in priority outlets.
• Build strong relationships with decision‑makers to understand needs, concepts and consumer profiles.
• Deliver on key selling metrics: brand distribution, visibility in outlets, new business, promotional and financial targets.
• Work in partnership with customers, acting as a business contact to deliver 360 solutions and resolve all questions/issues.
• Monitor and evaluate promotional activities against budget, conducting ROI analysis.

• Experience in Sales, Activation and Premium On‑Trade / Hospitality Sector.
• Proven track record of performance and delivery.
• Strong (social) networking, interpersonal and relationship‑building skills.
• Strong analytical, planning and time‑management skills.
• Well‑developed communication and presentation skills.
• Creative thinking.

• Pro‑active, goal‑oriented and passionate about delivering results while constantly seeking improvement.
• Customer‑centric mindset.
• Excellent first‑impression skills and ability to build lasting relationships.
• Resilience: overcome challenges and remain calm under pressure.
• Entrepreneurial thinking, looking for new ways to achieve better results.

• Competitive pay package.
• Paid time off, retirement plan and volunteer day.
• Retirement/pension plan.
• Health and well‑being: medical, critical illness and life insurance.
• Employee assistance programs.
• Family‑friendly, inclusive leave policies.
• Incentive plans linked to performance.
• Comprehensive total rewards program.

Disclaimer:
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.