Betting & Gaming Sales Director

Overview

Your Team:
You will be part of the highly collaborative Betting & Gaming (B&G) Sales team, working closely with the agency-facing sales team, editorial, and affiliate teams. The purpose of this team is to implement outstanding media solutions and develop new revenue opportunities across The Sun and News UK s suite of products. Your Role:
As the Lead on all direct bookmaker brands, you will take charge of driving premium advertising revenues across Sun Original Video, Digital Display, and Sun Print products. This is an exciting opportunity to operate at a senior level, building and maintaining excellent relationships with clients and agencies while pioneering new platforms and revenue-driving growth opportunities.

• Capitalize on an established network of senior-level industry decision-makers to drive engagement through high-value meetings across the UK and internationally.
• Explore and build new routes to revenue through commercial partnerships across display, video, content, affiliates, data matching, and sponsor ships.
• Adopt an analytical approach to sales strategy by leveraging first-party data.
• Mobilise cross-functional teams to deliver exceptional commercial campaigns and category-leading creative work.
• Produce precise analytical, pipeline, and financial forecasts to support strategic decision-making while maintaining meticulous CRM records.
• Expertise in navigating the broader media landscape to design and pitch high-performing, multi-platform campaigns rooted in audience insights.
• A proven track record of commercial success within a fast-paced digital media sales environment, specifically driving revenue across video partnerships and display advertising.
• Exceptional understanding of agency and betting client structures, their buying processes, and an established contact base within the industry.
• The ability to interrogate client briefs effectively and constructively challenge assumptions to uncover deeper insights and unlock incremental revenue.
• The confidence to think holistically and collaborate with broader personnel to deliver integrated, high-impact solutions.
• A relentless drive to source new business, influence senior stakeholders  buying decisions, and deploy advanced negotiation skills to close complex deals.

• Experience in a fast-paced digital media sales environment with a focus on video partnerships and display advertising.
• Strong understanding of agency and betting client structures and buying processes.
• Ability to analyse client briefs and extract actionable insights.

News UK is a leading media business with The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS; national and local brands across audio, print, and digital platforms. We are committed to diversity and creating a culture where everyone can contribute and thrive.

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free Class Pass at Home, weekly exercise classes
• Bike and electric car schemes
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary; paternity leave up to 2 weeks
• Access to exclusive events and competitions with brands such as talkSPORT, Virgin Radio UK & The Times
• Wellbeing benefits including EAP, physio/massage and counselling
• Employer pension contributions up to 5%
• Training opportunities including full Linked In Learning access
• 25 days holiday plus bank holidays and up to 4 volunteering days per year