Dr. Barbara Sturm, Head of VIP

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family‑owned company with a long‑term commitment to our brands and stakeholders.

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self‑expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self‑expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open‑minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

Dr. Barbara Sturm is looking for an exceptional client experience leader to step into the maternity cover role of Head of VIP. This is an opportunity to own Privé, one of the brand’s strategically important functions.

The role sits at the intersection of client relations, commercial growth, and brand expression. You will be responsible for deepening relationships with our most influential clients, driving acquisition into the invite‑only Privé membership, and growing the global Privé revenue year‑on‑year. You will lead a small team of two direct reports and will report into the Global Marketing and Communications Director.

This is a fixed- term contract for up to 12 months.

• Drive targeted acquisition of new members into the invite‑only DBS Privé programme, identifying and unlocking new pockets of wealth across key markets.
• Own the full Privé client lifecycle, from prospecting and onboarding through to long‑term retention, overseeing customer service resolution and ensuring every touchpoint reflects brand excellence.
• Build and maintain strong relationships with VIC clients and market partners, acting as the trusted face of the programme.
• Identify commercially attractive opportunities to grow incremental revenue beyond existing member spend.

Client Journey & CRM

• Oversee the end‑to‑end Privé client journey, ensuring consistency, personalisation and excellence at every touchpoint.
• Lead the CRM communications strategy for the VIC segment, curating relevant, timely and elevated written and digital messaging that drives engagement and loyalty.
• Own the data: analyse client behaviour, purchase patterns and engagement metrics to identify high‑value prospects, inform segmentation strategies and measure programme impact against commercial KPIs.
• Work closely with the CRM team to ensure VIC data is captured, maintained and actioned effectively, and with the Ecommerce team to align online client journeys with the wider Privé experience.
• Collaborate with the Spa team to integrate treatment and wellness touchpoints into the VIC client journey, delivering a fully holistic brand experience.

Events & Activations

• Conceptualise, curate and execute high‑impact events and activations to drive ongoing client engagement globally, working particularly…