Business Development Representative

Role purpose:

The UK BDR will help build outbound pipeline by identifying target accounts, engaging decision makers, booking qualified meetings for the sales team, and supporting event-led prospecting.

The role is designed for someone early in their sales career who is coachable, resilient, commercially curious, and confident engaging prospects both remotely and face to face.

• Research and prioritise target accounts using agreed data segments and campaign criteria.
• Prospect through Linked In, email, and phone to create conversations with enterprise decision makers.
• Qualify interest, pain points, timing, and fit before passing meetings to sales.
• Maintain accurate activity, notes, and meeting outcomes in Salesforce and related tools.
• Work closely with Demand Generation, Sales, and Marketing to improve messaging, campaigns, event follow-up, and conversion rates.
• Support event-led demand generation by identifying relevant events, helping prospect attendees, attending events where required, manning a stand, and confidently explaining what Connect does in face-to-face conversations.
• Apply coaching and feedback quickly to improve call quality, messaging, and meeting conversion.

• 0-3 years of sales, customer-facing, recruitment, retail, hospitality, or commercial experience.
• Strong English communication skills, with the confidence to speak to senior stakeholders over the phone, online, and face to face.
• Coachable, competitive, resilient, and motivated by a fast-paced, high-activity sales environment with clear progression in sight.
• Curious about business, technology, customer experience, and how companies solve operational challenges.
• Comfortable representing the business professionally at events, engaging visitors at a stand, and having short, clear conversations about the value Connect provides.
• Organised and disciplined enough to manage daily outreach activity and follow-up cadence.
• Consultative rather than overly salesy, with the ability to ask good questions and listen properly.

• UK-based candidate, ideally London or within easy reach of the wider UK sales team.
• Degree preferred, but not essential if the candidate shows strong communication, drive, and reasoning ability.
• Previous outbound, SDR, BDR, telesales, recruitment, or customer-facing experience is useful but not mandatory.
• Comfortable using CRM systems, Linked In, email sequencing, and sales engagement tools.
• Willing and able to attend relevant UK events when required, including supporting stand presence, prospect engagement, and post-event follow-up.
• Success measures:
• Consistent, high-volume outbound activity across phone, email, and Linked In, showing strong daily work rate and urgency.
• Qualified meetings booked and attended by target prospects.
• Clear handover notes and accurate Salesforce activity, notes, and meeting outcomes that help sales progress opportunities.
• Effective contribution to event-led pipeline generation, including meaningful event conversations, useful prospect notes, and timely follow-up after attendance.
• Improvement in messaging, objection handling, call quality, and conversion rates over the first 90 days.
• Positive adoption of coaching, process, and feedback.