Sales Development Representative
Listed on 2026-09-21
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Sales
Sales Development Rep/SDR, B2B Sales, Business Development
About The Role
Sales Development Representative
Join a business selling into one of the biggest priorities facing organisations todayAI, technology and digital capability are changing how organisations operate, compete, and grow. But transformation only works if businesses have the people and skills to deliver it.
That is where QA comes in.
QA is the UK’s largest technology training provider, working with 96% of the FTSE and most Fortune 500 companies to help organisations build the AI, technology, digital and human skills they need for the future.
In the last three years alone, QA has supported 4,000+ organisations and more than one million learners.
And as businesses continue to invest in skills, apprenticeships and workforce development, the opportunity to help organisations build future capability continues to grow.
That creates a significant opportunity for ambitious salespeople who enjoy opening doors and creating new business.
Where you come inAs a Sales Development Representative, your focus is simple.
Win new customers.You’ll identify organisations that could benefit from QA’s apprenticeship solutions, find the right people to speak to and create the conversations that lead to new business.
You’ll work across SME, Enterprise, Public Sector and Government organisations, using phone, email, Linked In and networking to reach decision-makers and build new relationships from the ground up.
This is not an account management role.
You’ll be focused on organisations QA is not currently working with, creating opportunities through proactive prospecting and turning cold conversations into qualified meetings and new customers.
You’ll be representing apprenticeship solutions that help organisations develop talent, address skills gaps and build sustainable workforce capability.
It is a target-driven B2B sales role.
You’ll need to be comfortable picking up the phone, creating your own opportunities, handling rejection and consistently working towards clear goals around meetings, pipeline and new customer acquisition.
What you’ll be doingYou’ll take ownership of creating new business opportunities by:
- Identifying target organisations, decision-makers and potential opportunities
- Creating conversations through phone, email, Linked In and other outbound channels
- Building relationships with new prospects and understanding their apprenticeship and workforce needs
- Qualifying opportunities and progressing them into high-quality customer meetings
- Developing personalised outreach that gives prospects a reason to engage
- Managing your pipeline and activity through CRM and keeping opportunities moving
- Using Linked In Sales Navigator and market insight to strengthen your prospecting
- Working with internal teams to support proposals, handovers and successful customer onboarding
The strongest SDRs do more than simply make calls.
They research their market, understand who they are targeting, adapt their approach and consistently find ways to get the right people into conversations.
A market with genuine momentumApprenticeships have become an increasingly important part of how organisations develop skills and build future talent.
Businesses are looking for new ways to develop existing employees, bring new talent into their organisations and address skills gaps across areas including technology, digital, data and leadership.
QA helps organisations do that.
That means you’ll be approaching businesses with a proposition that directly connects to workforce development, skills and future capability.
And with QA already working with organisations across the UK and globally, you’ll have a recognised brand and strong customer stories behind you when opening new conversations.
We’ll invest in your development tooQA is a learning business, so…
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