Sales Development Representative

We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.

From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.

10,000+ brands including H&M, Pay Pal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in Mar Tech.

But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.

If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.

Find us on Instagram: @optimizely

As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. As a Sales Development Representative (SDR), you will be responsible for supporting our sales organization by proactively identifying, nurturing, and creating new opportunities with prospects. You will be on the front lines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects.

The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth. SDRs manage a holistic territory plan together with their Account Executive counterparts to build relationships with in-market buyers in target accounts with our ideal customer profile. Every day as an SDR, you will leverage intent-based data to prioritize and tailor your outreach to prospects, leveraging tools such as Salesforce, Outreach, Linked In, and other prospecting tools combined with digital selling techniques to research accounts, identify key contacts, and craft targeted messaging to effectively communicate our value proposition across a wide-ranging portfolio of solutions – including content, commerce, intelligence and experimentation.

SDRs work with new prospects to understand their challenges and goals to accurately scope business requirements and facilitate engagement with Account Executives and Solutions Consultants to create a prescriptive follow up plan that translates to new opportunity creation. You will learn technical skills and selling skills that will lay the foundation for your career at Optimizely.

Responsible for managing multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales.

Manage a territory coverage plan of ~100 accounts.

Create individualized industry and persona-based marketing content, including but not limited to customized emails, personal videos, and tailored digital experiences for outbound campaigns.

Conduct extensive corporate research, including corporate annual and quarterly reports, media coverage, as well as navigate company structure to identify buying committee members within an account and/or divisions in an account.

Ability to conduct a value assessment with a prospect (e.g. evaluate a prospect’s current technology stack and position how our solutions can drive business outcomes – e.g. increase conversions, leads, revenue, etc.)

Understand marketing technology ecosystem and understand how technical capabilities fit together to create a winning digital customer experience.

Research target account list and determine strategic approach to outbound and book…