National Account Manager - Trade

Job Description :

Job Title:

National Account Manager - On Trade Please note for this role, candidates must live in and around London due to customer base.

About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Functions:

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

Purpose of the Role To lead the commercial performance of designated On Trade customer by developing and executing customer growth plans that deliver sustainable revenue, profit and market share growth for both Diageo and its customers. The role is accountable for building strong customer relationships, leading commercial negotiations, delivering agreed business plans and ensuring excellent execution through effective cross-functional collaboration. The National Account Manager acts as the primary point of contact for customers, translating commercial and consumer insights into actionable plans that create long-term value while maintaining operational excellence and customer satisfaction.

Experience / skills required:

Customer & Commercial Performance – Deliver agreed sales, profit and market share targets through effective commercial management of customer accounts. Identify growth opportunities and implement plans that drive sustainable business performance.

Joint Business Planning & Execution – Develop and execute customer business plans aligned to commercial priorities and customer objectives. Ensure all agreed activity is delivered effectively and generates the expected return on investment.

Customer Relationship Management – Build and maintain strong, trusted relationships with customer stakeholders at multiple levels. Lead negotiations, manage issues effectively and position Diageo as a valued and collaborative business partner.

Commercial Insight & Opportunity Identification – Use customer, market and consumer insights to identify opportunities, recommend actions and support decision-making. Monitor performance and adapt plans to maximise commercial outcomes.

Cross-Functional Leadership – Work collaboratively across Sales, Customer Marketing, Supply, Finance and other business functions to ensure excellent execution of plans and delivery of customer commitments. Act as a role model within the wider sales organisation.

Key Competencies Customer & Commercial Acumen Influencing & Relationship Building Execution & Results Focus Experience Experience  managing customer relationships within a sales, commercial or account management environment.

Proven track record of delivering sales, revenue and profit targets.

Strong negotiation, influencing and relationship management skills.

Experience developing and implementing business plans and commercial strategies.

Strong analytical capability with the ability to interpret data,…