National Account Manager E-Commerce

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Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

The candidate will be responsible for: managing the strategy, day-to-day customer relationships, and achieving revenue, volume & profit objectives for Amazon as well as the emerging Q-Commerce channel. Additionally, the candidate will work closely with the eCommerce Controller to help develop the broader UK market eCommerce strategy as well as support the continual Digital Transformation of the wider commercial function. The candidate will play a key role in improving total UK eCommerce capability and have an Omni-Channel mindset.

This role will be instrumental in driving Campari UK’s eCommerce strategy and will have direct accountability for the Amazon and Quick-Commerce P&L across the entire sku portfolio. The eCommerce National Account Manager will leverage their position to: gain a full understanding of the customers’ needs (including ongoing strategic business analysis), be adept at managing a constantly evolving external P&L, anticipate changes in the business environment and establish Campari’s brands with the e-retailers and the end consumer.

Given the nature of Pureplay / Marketplace retailers, the role will require dynamic, ‘outside the box’ thinking and quick action to maximise and monitor both long and short-term opportunities (Volume, NSV, GP and Trade/Media Investment, as well as Market Share and Sales Growth).

This eCommerce National Account Manager will assist the development and roll out of the 3 Year UK eCommerce strategy, in conjunction with the eCommerce controller and wider eCommerce stakeholders – such as CCM (Channel & Customer Marketing) and Digital Marketing.

The role offers a unique opportunity to manage several fast-growing accounts within a dynamic and fast moving environment.

• Develop and execute a comprehensive sales and customer-marketing strategy for Amazon & Quick-Commerce retailers by working directly with cross-functional teams to achieve sales goals and profit margins
• Implement the Amazon trade media and customer marketing plan with support from eCCM, Brand Marketing and Digital Marketing.
• Support the ongoing creation and development of an Quick-Commerce go-to-market strategy
• Drive on-site visibility for key accounts through SEO, digital shelf best practice and paid media.
• Key role in helping to improve overall eCommerce capability of Campari’s UK business – acting as champion for the Grocery and Convenience sub-channels.
• Accountability for negotiating annual terms and JBP in direct managed accounts (Amazon and Quick-Commerce) ensuring a long-term sustainable investment and growth model (working closely with the eCommerce Controller, Revenue Growth Manager and Commercial Finance to deliver).
• Management of the P&L in-flight ensuring YoY improvements in revenue, NSV/L and gross profit
• Responsibility for forecasting and management of in-month and full year demand fluctuations.
• Establish and cultivate a valued partner relationship with Amazon & relevant Quick-Commerce accounts.
• Work cross-functionally to manage and deploy trade investment and media…