Senior Account Director

(London, Hybrid - 2 days in the office)

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social.

Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social contentto help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

This role description outlines the core responsibilities of a Senior Account Director (SAD) ever, a job description should not be viewed as a fixed set of boundaries. In a business like ours, we encourage proactive thinking, collaboration, and contribution beyond defined responsibilities.

The Senior Account Director is a key role within Client Services. As a SAD, you are seen by clients as the lead across your accounts – responsible for ensuring the smooth, strategic delivery of multiple projects while deepening client partnerships and driving growth.

You work closely with both client and internal teams to keep delivery teams on track, proactively solving issues and keeping momentum high. You build strong, senior-level relationships across the client’s organisation (including their partners and agencies), positioning yourself as a trusted partner who understands not just their needs, but their broader business priorities. You are comfortable challenging client feedback when necessary on SOWs, strategy, creative, ways of working and most importantly able to offer solutions that benefit the client and the agency with ease.

You should have full visibility of the client’s annual budget and be confident navigating commercial conversations, challenging out of scope requests, spotting opportunities for growth, upselling strategically and shaping the partnership for the long term.

Your role is to lead with perspective: understand the client’s world, guide your teams to deliver effectively, and ensure every interaction adds value to the relationship.

• To lead and grow trusted, senior client relationships across assigned accounts, positioning Greenpark as a strategic partner
• To drive organic account growth and contribute to overall business targets and profitability
• To ensure consistent, high-quality strategic delivery across projects and accounts
• To support and connect both junior and senior CS team members, keeping accounts running smoothly and to a high standard
• To act as a reliable commercial and strategic point of contact for both clients and internal stakeholders
• To support the development of more junior Client Services team members, helping to raise the standard of strategic thinking across the team

• Owning senior client relationships across assigned accounts and projects
• Supporting the Client Lead on account strategy, long-term account planning and oversight of delivery quality
• Commercial growth and revenue accountability, including identifying upsell opportunities and expanding the scope of partnerships
• Account/workstream profitability (alongside the PM Lead)
• External and internal reporting, communication and stakeholder management
• Supporting and connecting junior CS team members on your accounts while…