Ads Monetisation Director; Mobile Games

Are you an experienced advertising monetisation leader with a strong background in live mobile games or apps?

This is a senior opportunity to take ownership of in‑app advertising performance across a portfolio of live mobile titles, shaping strategy while remaining closely involved in execution.

In this role, you will be responsible for the direction, performance, and long‑term stability of a large‑scale in‑app advertising business. You will own a significant annual ad revenue stream and work cross‑functionally with product, data, and engineering teams to drive sustainable growth while protecting the player experience.

This position suits someone who combines strategic thinking with hands‑on analytical and technical expertise in the mobile advertising ecosystem.

• Define and continuously evolve the advertising monetisation strategy across multiple live mobile games
• Own end‑to‑end ad revenue performance, including monitoring, optimisation, and rapid response to volatility
• Investigate revenue fluctuations by identifying root causes across mediation setups, ad networks, formats, geographies, and user segments
• Lead the development and optimisation of the ad technology stack, including mediation configuration, bidding and waterfall logic, and testing new formats
• Use large‑scale performance data to translate metrics such as CPM, fill rate, and revenue per user into clear actions
• Partner closely with product, user acquisition, data, and engineering teams to improve ad placement, segmentation, and monetisation design
• Build, lead, and develop a high‑performing ads or ad operations function, setting clear direction and accountability
• Manage senior relationships with ad networks and partners to ensure strong commercial outcomes, fast issue resolution, and platform compliance

• Significant experience in ad monetisation, ad tech, or performance marketing within mobile apps or games
• Proven ownership of large‑scale in‑app advertising revenue and demonstrable growth outcomes
• Deep understanding of mediation platforms, bidding models, waterfall optimisation, and network performance
• Strong analytical and numerical skills, with confidence interpreting complex datasets
• Experience operating in high‑responsibility environments where revenue stability is critical
• Clear, confident communication skills and experience working with senior internal and external stakeholders
• A collaborative approach with experience working closely with product, data, and engineering teams

• Experience overseeing monetisation for high‑performing mobile titles or large app portfolios
• Exposure to advanced optimisation approaches, including predictive modelling or machine‑learning‑driven systems
• Working knowledge of SQL

If you’re a senior monetisation professional who enjoys owning outcomes, solving complex revenue challenges, and building scalable advertising systems, we’d love to hear from you.
Apply now, or email Andy Demetriou -