Digital Specialist Job Centurion area,South Africa,IT/Tech

Position: Digital Performance Specialist

Our client, a major player in the Insurance Space, is recruiting for Digital Performance Specialist.

About the role

The Digital Performance Specialist drives measurable growth across digital channels through data-led optimisation, campaign management, and actionable performance insights. This role ensures digital platforms (paid, owned, and earned media) consistently meet or exceed lead generation, conversion, and revenue targets. You will analyse performance daily, spot high-impact opportunities, run rapid experiments, and implement improvements while staying ahead of evolving search and AI trends, including Generative Engine Optimization (GEO).

Minimum

Qualification and Experience

Bachelor's degree in Marketing, Digital Marketing, Data Analytics, Business, or a related field.
3–5+ years of hands‑on experience in digital performance marketing, paid media, or a closely related role (exceptional candidates with 2+ years and strong results considered).
Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar highly advantageous.
Experience with AI-driven marketing tools, privacy‑first strategies (e.g. cookieless tracking, first‑party data), and incrementality testing preferred.

Key Responsibilities

Performance Marketing & Campaign Management

Plan, launch, monitor, and optimise performance campaigns across major platforms including Google Ads, Meta (Facebook/Instagram), Microsoft Advertising (Bing), Linked In, Tik Tok, X, Spotify and You Tube.
Manage budgets, daily pacing, bidding strategies, and ROI/ROAS to maximise efficient spend and returns.
Design and execute A/B and multivariate tests on creatives, audiences, placements, messaging, and landing pages.
Scale winning campaigns and quickly pause or pivot under‑performers.

Data Analysis & Reporting

Own daily/weekly performance dashboards and deliver clear, actionable insights to stakeholders.
Analyse core metrics (e.g., CTR, CPC, CPA, ROAS, conversion rates, P‑Factor (CAC), incrementality) across channels.
Produce regular performance reports (weekly/monthly) with data-backed recommendations for marketing, sales, and executive teams.
Track cross‑channel attribution and run incrementality tests to prove true business impact.

SEO, GEO & Website Optimisation

Apply strong traditional SEO principles alongside Generative Engine Optimization (GEO) techniques to improve visibility in AI‑driven generative search engines (e.g. ensuring accurate citations, rich representation in AI overviews and chat responses).
Conduct keyword research, competitor analysis, on‑page optimisation, and performance tracking for both classic search and generative engines.
Collaborate with content, UX, and development teams to enhance site speed, mobile experience, user journeys, schema markup, and conversion pathways.

Conversion Rate Optimisation (CRO)

Work with development team to identify funnel drop‑off points, friction areas, and user behaviour patterns using heatmaps, session recordings, and analytics.
Assist with CRO experiments (landing page tests, form optimisations, content variations, UX/UI improvements).
Measure uplift in conversion rate, micro‑conversions, and overall revenue impact.

Stakeholder Collaboration

Partner closely with brand, content, product, technology, sales, and creative teams to align campaigns with overarching business objectives.
Manage relationships with external agencies, media vendors, and tech partners to ensure high‑quality deliverables and performance accountability.

Tool & Platform Management

Expertly use core analytics and tracking tools:
Google Analytics 4, Google Tag Manager, Search Console, Looker Studio (for dashboards).
Set up and maintain robust tracking, tagging, event measurement, and conversion frameworks (including consent‑mode/privacy‑compliant tracking).
Stay current with emerging AI‑powered tools for bid optimisation, creative generation, predictive analytics, and performance automation.

Key skills and Competencies

Strong analytical mindset with proven ability to turn complex data into clear, business‑focused insights and recommendations.
Proficiency in major digital advertising platforms (Google Ads, Meta, Linked In, Microsoft…