Digital Marketing Transformation Lead

Digital Marketing Transformation Lead with Syngenta Group. ROLE OVERVIEW We're seeking a seasoned and transfomationa Digital Marketing professional to drive our digital marketing strategies and increase our digital presence and maturity for the local and global commericial units.

The main objectives of the role are:
Drive digital transformation in Syngenta by increasing the digital marketing maturity level in the local…

• Position / opportunity: Digital Marketing Transformation Lead
• Organization: Syngenta Group
• Country / coverage: South Africa
• Location: Centurion, GP, South Africa
• Work arrangement: On-site
• Opportunity type: Jobs
• Sector: Education
• Compensation: Not specified
• Duration: Not specified
• Start date:
• Final date to receive applications: Not specified

ROLE OVERVIEW We're seeking a seasoned and transfomationa Digital Marketing professional to drive our digital marketing strategies and increase our digital presence and maturity for the local and global commericial units.

The main objectives of the role are:
Drive digital transformation in Syngenta by increasing the digital marketing maturity level in the local (Johannesburg) and global commercial units in align,ment with the global and local digital marketing strategy Define and implement the local digital marketing strategy, including a capabilities development roadmap, the local digital marketing analytics approach, SEO/AIO, Social Media / Listening, Paid media, Content marketing strategies, AI integration in campaign planning, and lead gen and management Increase marketing effectiveness by launching targeted, omni-channel, integrated digital campaigns in the local markets Enhance customer experience by delivering best-in-class personalized digital marketing experiences to our customers via digital campaigns (enhanced by AI) This position will drive successful digital marketing strategies, working closely with country to deliver on content marketing initiatives that create demand, build awareness, drive brand preference, and ultimately generate sales opportunities.

ACCOUNTABILITIES Design and implement the local digital marketing strategic priorities in line with the local business strategy Define, create and run local digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion to sales and grower loyalty) for B2B and B2C including the end-to-end campaign journey on the digital touch points / follow consistency & quality according to the brand guidelines, including creation of digital campaign briefings Drive local digital marketing transformation and capability building, together with global Digital Marketing Lighthouse Manager, the local Marketing Head and the regional AMEA Digital Marketing team Set the DM analytics direction and establish, measure and optimize DM KPIs with objective to manage and optimize digital A& P spend Responsible for all reporting, dashboards and analytics, turning data into insights Collaborate seamlessly across all activities with the local marketing teams, focusing on enabling an omnichannel approach and optimizing marketing impact and overall A& P spending (traditional and digital) SEO/AiO implementation and management of paid media of all digital campaigns Increase impact, reach and automation by enabling Marketing Cloud capabilities, including customer journeys, A/B testing, content categorization, etc.

Build a strong interface and collaboration with agencies, global, regional and local Marketing teams, IT & Digital Focus on Data driven decision-making utilizing digital marketing Driving the tracking and optimization of all digital campaigns running Define impactful customer journeys and support Mexico, Central America and Caribbean to…