Digital Marketing Analyst

Our client, a leading consultancy firm, is seeking a sharp and data-driven Digital Marketing Analyst to join their growing marketing team. This role is crucial for measuring and optimizing the performance of all digital marketing efforts. You will be responsible for collecting, analyzing, and interpreting data from various digital channels to provide actionable insights and recommendations for improving campaign effectiveness, ROI, and customer acquisition strategies.

This is an exciting opportunity to work with a prestigious firm in Centurion, Gauteng, ZA , and contribute to data-informed marketing decisions. The ideal candidate possesses strong analytical skills, a deep understanding of digital marketing metrics, and proficiency with analytics tools. You will collaborate closely with the marketing managers, performance specialists, and content creators to translate data into strategic improvements.

• Collect, analyze, and interpret data from various digital marketing channels, including website analytics, social media, email marketing, SEM, and display advertising.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and campaign results.
• Provide actionable insights and recommendations to optimize digital marketing strategies and campaigns for improved performance and ROI.
• Conduct A/B testing and other experimental analyses to evaluate the effectiveness of different marketing approaches.
• Monitor industry trends and best practices in digital marketing analytics.
• Collaborate with marketing team members to define campaign goals and measurement frameworks.
• Identify opportunities for improving data collection, tracking, and reporting processes.
• Present findings and recommendations clearly and concisely to stakeholders.
• Ensure data accuracy and integrity across all analytics platforms.

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related quantitative field.
• Minimum of 3 years of experience in digital marketing analytics or a similar role.
• Proficiency with web analytics tools such as Google Analytics (GA4 essential).
• Strong understanding of digital marketing channels and their associated metrics.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Advanced skills in Excel for data analysis and reporting.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Familiarity with SQL and other database querying languages is an advantage.
• Experience working in a hybrid or remote environment is beneficial.

Our client offers a competitive salary, a comprehensive benefits package, and significant opportunities for professional development and career advancement. You will work in a stimulating environment in Centurion, Gauteng, ZA , with the flexibility of a hybrid work model. Enjoy being part of a team of experts dedicated to driving measurable marketing success through data. We provide access to the latest analytics tools and foster a culture of continuous learning and innovation.

This role offers a chance to deepen your analytical expertise and make a real impact on business strategy.