Inbound Marketing Lead

Own and drive Dot Activ’s inbound marketing methodology by combining AI-assisted content creation with internal domain knowledge. This role requires an execution-focused marketer who can manage our graphic designer, interview technical Subject Matter Experts (SMEs), and leverage modern AI tools to maintain a high-volume, high-quality inbound engine.

Who Is Dot Activ?

At Dot Activ, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With Dot Activ, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

• Inbound & Content Execution
  :
  Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys.
• AI-Powered Workflows: Actively use generative AI platforms (ChatGPT, Claude, etc.) to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy.
• SME Knowledge Extraction: Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets.
• Graphic Designer Management: Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines.
• Funnel & Asset Optimisation: Monitor core inbound metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms and iterate on underperforming assets.

Requirements & Qualifications

• Experience:
  
  2–4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
• AI Tool Literacy:
  Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
• Methodology:
  Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
• Leadership & Project Management:
  Capability to coordinate visual creative work, manage content calendars, and keep production on schedule.
• Communication:
  Exceptional written English skills with a sharp eye for editing and technical accuracy.

Here’s what you can expect from Dot Activ when joining the team as a Category Planner.

• You’ll receive a Cost to Company of between R18 000 - R25 000
• You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
• We offer you a transparent job grading system; and
• We offer you a developmental path specific to your circumstances, allowing you to track your progress.