E-commerce Social Media Marketing Manager

Our client, a prominent name in the online retail sector, is seeking an experienced and innovative E-commerce Social Media Marketing Manager to elevate their brand presence and drive engagement across all digital platforms. This key role involves developing and executing cutting-edge social media strategies, managing content calendars, overseeing paid social campaigns, and fostering community interaction to achieve e-commerce sales targets. The successful candidate will be a strategic thinker, adept at analyzing performance metrics and translating insights into actionable plans.

This position is based in Centurion, Gauteng, ZA
, offering a hybrid work arrangement that combines the benefits of in-office collaboration with remote flexibility.

• Develop and implement a comprehensive social media marketing strategy aligned with the overall e-commerce objectives.
• Create, curate, and manage all published content (images, video, written) across multiple social media platforms, ensuring brand consistency and engagement.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic, conversions, and customer acquisition.
• Monitor social media channels for trends, conversations, and opportunities, actively engaging with the community and responding to inquiries.
• Analyze social media performance metrics, providing regular reports with insights and recommendations for continuous improvement.
• Collaborate with the broader marketing team, creative resources, and product teams to ensure integrated campaign execution.
• Manage influencer marketing programs and partnerships to extend brand reach and credibility.
• Stay abreast of the latest social media trends, tools, and best practices, adapting strategies as needed.
• Manage the social media budget efficiently and effectively.
• Develop strategies to grow social media followings and enhance audience engagement.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6 years of experience in social media marketing, with a strong focus on e-commerce.
• Proven track record of developing and executing successful social media strategies that drive measurable business results.
• In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, Linked In, Tik Tok, Pinterest, etc.), their algorithms, and advertising capabilities.
• Experience with social media management tools (e.g., Sprout Social, Buffer, Hootsuite) and analytics platforms.
• Strong understanding of e-commerce principles and consumer behavior online.
• Excellent copywriting, editing, and visual content creation skills.
• Ability to analyze data and translate insights into effective marketing actions.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Experience working in a hybrid work model is advantageous.
• Must reside in or be able to commute to Centurion, Gauteng, ZA for in-office requirements.

Our client offers a competitive salary, attractive benefits package, and a stimulating hybrid work environment. You will have the opportunity to lead social media strategy for a prominent e-commerce brand and collaborate with a talented team. Enjoy professional development opportunities and contribute to significant business growth. This role provides excellent career progression in the digital marketing space within Centurion, Gauteng, ZA
. Benefits include medical aid, retirement fund contributions, and performance-based incentives.