Sales Manager: East & West

Africa (Regional Role)

Our client company is seeking an experienced and commercially driven Sales Manager to lead business growth across East and West Africa. This is a highly visible leadership role responsible for driving profitable growth, developing new markets, expanding strategic customer relationships, and leading a high-performing regional sales team.

This position is ideal for an individual who thrives in a fast-paced international environment and enjoys building business across diverse African markets through extensive customer engagement and market development.

• Develop and execute the regional sales strategy across East and West Africa.
• Identify, assess, and enter new African markets with strong commercial potential.
• Build and expand routes to market through distributors, partners, and direct customer relationships.
• Drive sustainable revenue growth through customer acquisition and market expansion initiatives.
• Maintain a strong pipeline of new business opportunities across multiple territories.

• Personally lead business development activities with high-value prospects and strategic accounts.
• Conduct market mapping, customer prospecting, and relationship-building activities.
• Manage opportunities from initial engagement through negotiation and successful commercial closure.
• Position the client company's products and solutions to deliver measurable customer value.

• Lead, coach, and develop a geographically dispersed sales team.
• Establish clear performance expectations and sales objectives.
• Conduct regular pipeline and performance reviews.
• Support team development through field coaching and customer engagement.

• Build and maintain strong relationships with key customers and strategic partners.
• Develop account growth strategies and identify opportunities for expansion.
• Collaborate with internal stakeholders to ensure excellent customer service and delivery.

• Manage sales forecasts, budgets, and regional performance plans.
• Monitor sales performance, profitability, and market trends.
• Provide regular reporting and recommendations on regional opportunities and risks.

• Bachelor's Degree in Business, Commerce, Agriculture, Animal Science, or a related field.
• Honours Degree or relevant postgraduate qualification will be advantageous.

• Minimum 10 years' sales and business development experience.
• At least 4 years' experience in a senior sales leadership capacity.
• Proven success developing business across multiple African markets.
• Demonstrated ability to win new customers and successfully establish new market opportunities.
• Experience leading and managing regional or geographically dispersed teams.

• Strong commercial acumen and negotiation skills.
• Excellent relationship-building and stakeholder management abilities.
• Proven strategic planning and execution capability.
• Strong analytical and problem-solving skills.
• Experience working with CRM systems and Microsoft Office.
• Ability to work independently and effectively across diverse cultural environments.

This is a field-based regional role requiring extensive travel across Africa. The successful candidate should be willing and able to spend a minimum of two weeks per month travelling within assigned territories, with additional travel as required by business needs.

• Achievement of regional sales and profitability targets.
• Successful entry into and development of new African markets.
• Growth of strategic customer and partner relationships.
• Strong new business pipeline and conversion…