Sales Manager: East & West

About the Client Company Our client company is seeking an experienced and commercially driven Sales Manager to lead business growth across East and West Africa. This is a highly visible leadership role responsible for driving profitable growth, developing new markets, expanding strategic customer relationships, and leading a high-performing regional sales team. This position is ideal for an individual who thrives in a fast-paced international environment and enjoys building business across diverse African markets through extensive customer engagement and market development.

• Develop and execute the regional sales strategy across East and West Africa.
• Identify, assess, and enter new African markets with strong commercial potential.
• Build and expand routes to market through distributors, partners, and direct customer relationships.
• Drive sustainable revenue growth through customer acquisition and market expansion initiatives.
• Maintain a strong pipeline of new business opportunities across multiple territories.

• Personally lead business development activities with high-value prospects and strategic accounts.
• Conduct market mapping, customer prospecting, and relationship-building activities.
• Manage opportunities from initial engagement through negotiation and successful commercial closure.
• Position the client company's products and solutions to deliver measurable customer value.

• Lead, coach, and develop a geographically dispersed sales team.
• Establish clear performance expectations and sales objectives.
• Conduct regular pipeline and performance reviews.
• Support team development through field coaching and customer engagement.

• Build and maintain strong relationships with key customers and strategic partners.
• Develop account growth strategies and identify opportunities for expansion.
• Collaborate with internal stakeholders to ensure excellent customer service and delivery.

• Manage sales forecasts, budgets, and regional performance plans.
• Monitor sales performance, profitability, and market trends.
• Provide regular reporting and recommendations on regional opportunities and risks.

• Education:
  
  Bachelor's Degree in Business, Commerce, Agriculture, Animal Science, or a related field. Honours Degree or relevant postgraduate qualification will be advantageous.
• Experience:
  
  Minimum 10 years' sales and business development experience. At least 4 years' experience in a senior sales leadership capacity. Proven success developing business across multiple African markets. Demonstrated ability to win new customers and successfully establish new market opportunities. Experience leading and managing regional or geographically dispersed teams.
• Skills &
  
  Competencies:
  
  Strong commercial acumen and negotiation skills. Excellent relationship-building and stakeholder management abilities. Proven strategic planning and execution capability. Strong analytical and problem-solving skills. Experience working with CRM systems and Microsoft Office. Ability to work independently and effectively across diverse cultural environments.

• This is a field-based regional role requiring extensive travel across Africa. The successful candidate should be willing and able to spend a minimum of two weeks per month travelling within assigned territories, with additional travel as required by business needs.

• Achievement of regional sales and profitability targets.
• Successful entry into and development of new African markets.
• Growth of strategic customer and partner relationships.
• Strong new business pipeline and conversion performance.
• High-performing and engaged regional sales team.
• Accurate forecasting and effective execution of commercial objectives.