Director of Sales; Gauteng Job Centurion area,South Africa,Sales

Position: Director of Sales (Gauteng )

ANEW Hotels & Resorts are looking for a Director of Sales to lead the sales function across all ANEW Hotels & Resorts properties. Set the commercial direction, build a high-performing sales TEAM, and grow revenue, market share and key partnerships in line with group targets.

The successful candidate will be based in Gauteng, Centurion.

Key Responsibilities Commercial Strategy

Set the annual sales strategy and budget for all properties
Turn group revenue targets into segment and property sales targets
Spot new markets, segments and channels for growth
Track market trends, competitor activity and economic shifts
Agree pricing and contracting strategy with the Revenue TEAM
Present sales plans and results to the MD and executive committee

Sales Leadership & TEAM Development

Lead the National Sales Manager and, through them, the full sales TEAM
Set clear targets, KPIs and incentive structures
Run monthly performance reviews and quarterly business reviews
Coach, mentor and build a succession pipeline for key sales roles
Drive a culture of accountability, pace and client focus
Approve sales hires, training plans and TEAM structure

Key Accounts & Partnerships

Own relationships with the group's top corporate, government and trade accounts
Lead high-value contract negotiations and sign off rates beyond the National Sales Manager's authority
Build strategic partnerships with travel management companies, associations, tour operators and other channels
Represent ANEW at industry bodies, trade shows and key client events
Protect and grow repeat business and client retention

Revenue, Marketing & Operations Alignment

Work with Revenue Management on pricing, group and conference decisions
Align sales campaigns with Marketing on brand, digital and promotions
Partner with General Managers so property sales plans match the group plan
Ensure a smooth handover of business from sales to operations

Governance & Reporting

Own the sales forecast, pipeline and reporting across all properties
Ensure CRM use, clean data and sales process discipline
Manage the sales budget, including travel, trade shows and commissions
Ensure contracts and agreements meet company policy and legal standards
Report on performance, risks and opportunities to the MD and board

Required Skills

Bachelor's degree in Hospitality, Business, Marketing or a related field (MBA an advantage)
10+ years' hotel sales experience
5+ years' senior sales leadership, in a multi-property hotel group
Proven record of hitting group revenue targets
Strong grasp of corporate, conference, government, leisure and trade segments
Sound revenue management and distribution knowledge
Financial acumen across budgets, forecasts and P&L
High-level negotiation and relationship-building skills
Strategic thinking with hands‑on execution
Excellent communication and presentation skills
Advanced CRM and MS Office skills
Valid driver's licence and willingness to travel

Performance Metrics

Group sales revenue vs budget
Room nights and revenue by segment
Market share growth vs competitors (RevPAR index)
Key account revenue growth and retention
New accounts and partnerships won
Pipeline and forecast accuracy
Sales TEAM performance, engagement and retention
Client satisfaction scores
Sales cost as a % of revenue
Process and CRM compliance