Senior Assistant General Manager

Full-Time Non-Exempt

Reports to:

General Manager

We’re seeking a Senior Assistant General Manager to join our leadership team and support daily club operations—driving sales success, ensuring member satisfaction, and maintaining a clean, welcoming facility.

This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the "No Judgment Gym" known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 design.

JEM is growing fast and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. We’re building a movement of self-improvement through purpose-driven work and people-first culture.

The Senior Assistant General Manager is an hourly, non-exempt operational leader who plays a critical role in supporting the General Manager and leading the team to deliver an exceptional member experience, achieve revenue goals, and maintain operational excellence. This role focuses on executing the daily plan, leading shifts, and ensuring compliance with brand standards- not employment decisions.

While the Senior AGM provides strong leadership on the floor and supports operational priorities, all employment-related authority—including hiring, termination, pay, and policy interpretation—remains with salaried management. The Senior AGM thrives in a fast-paced environment, demonstrates exceptional service and coaching skills, and is passionate about fitness and people.

• Assist in recruiting, hiring, training, and developing high-performing team members to maintain proper staffing levels.
• Lead with JEM’s core values:
  Resilience, Service, Transformation, Excellence.
• Monitor and scoreboard staff performance to meet or exceed KPI standards.
• Lead by example by delivering personal and team performance targets.
• Provide ongoing coaching, development plans, and regular staff meetings.

• Support the General Manager in scheduling, labor management, and payroll processing.
• Ensure compliance with Crunch policies, procedures, and service standards.
• Oversee facility cleanliness, equipment maintenance, and inventory management.
• Utilize Crunch-specific tools for communication, documentation, and incident reporting.

• Drive lead generation and outreach efforts to impact new member sales.
• Support new member acquisition and integration into all services and programs.
• Resolve member service issues promptly and with empathy.

• Assist in managing expense controls, purchasing, and budget adherence.
• Implement recovery plans when financial goals are not met.

• Fitness facility or customer service-oriented management experience.
• Proven ability to execute objectives quickly and manage KPIs effectively.
• CPR/AED certification (or ability to obtain within 30 days of hire).
• Strong communication and leadership skills.
• Understanding of labor control and staffing optimization.

• 2+ years of fitness facility or customer service-oriented management experience.

• This is a physical role requiring the employee to frequently lift and/or move up to 50 pounds and may require standing or bending for prolonged work hours

• High school diploma or GED required
• Bachelor's degree in business management or related field preferred

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