Sales Executive - Water Purification

Company Overview

Cuckoo Electronics America is a South Korean manufacturing cooperation which was established in 1978. With over 40 years of experience manufacturing premium pressure rice cookers, Cuckoo has become the No. 1 pressure cooker brand and is also recognized as one of the top brands for water purifiers in South Korea. Cuckoo Electronics America, established in 2016, is one of the fastest‑growing branches of the company.

Since entering the U.S. market, it has experienced steady growth and is now actively expanding its water purifier (POU) business. Cuckoo is well‑positioned to lead innovation and build a strong presence in the U.S. market.

• Develop and implement a strategic business plan for entering the water purifier market in the US.
• Manage the company’s water purifier authorized dealer business (POU) in the US.
• Conduct 50% inside sales (phone calls, communication) and 50% outside sales (on‑site meetings).
• Analyze and keep updated on market trends and competitor landscape.
• Ability to build and develop offline/ online distribution business.
• Track sales and provide monthly reports to management.
• Develop strategies to optimize profitability for each account.
• Travel to business meetings, seminars, exhibitions, trade shows and customer sites as required.
• Participate in developing water purifier tailored to the US market.
• Develop and maintain a new network of qualified authorized dealers for the newly launched water purifier business.
• Represent the company at trade shows, events, and industry conferences.
• Work cross‑functionally with internal teams.

• Prior experience at relevant Water purifier (POU) companies (Strongly preferred).
• 3‑5+ years of sales experience, ideally in water purifier market (POU) or home appliance industries.
• Strong communication, negotiation, and interpersonal skills.
• Willingness to travel extensively.
• Ability to work independently and meet goals.
• Ability to multi‑task, staying organized in a result‑driven and fast‑moving environment.
• Solid team player with outstanding integrity.
• Proficiency in MS Office.
• Bachelor’s Degree preferred.

Salary Range: $65K~$80K

Equal Employment Opportunity Cuckoo Electronics America is an Equal Opportunity Employer and is committed to creating an inclusive environment for all employees. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.