Product Marketing Associate

Product Marketing Associate page is loaded## Product Marketing Associate locations:
Chandler time type:
Full time posted on:
Posted 3 Days Agojob requisition :
R-100493
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* Job Description:

**** Product Marketing Associate
***
* Job Summary:

** As a Product Marketing Specialist II at Array Technologies, you will play a pivotal role in driving the success of our global products and manufacturing operations in the renewable energies industry, with a primary focus on solar trackers. This position requires a self-starter and strategic thinker with a deep understanding of the renewable energy market, exceptional product marketing expertise and project management skills, and the ability to work and collaborate cross-functionally with internal and external stakeholders to achieve business objectives and help differentiate our technology in a competitive and rapidly evolving global market.
** Key

Job Responsibilities:

** Strategic Acumen:
* Stay abreast of industry trends, market dynamics, and competitive landscapes to identify opportunities for growth.

Product Positioning and Messaging:
* Develop and refine positioning and messaging that clearly articulates the value of our solar tracker solutions to utilities, EPCs, developers, and other key industry stakeholders.
* Translate complex technical features into compelling customer-facing narratives.
* Collaborate with the product development team to ensure that marketing strategies align with product features, benefits, and overall market needs.

Market Research and Analysis:
* Conduct thorough market research to identify target customer segments, industry trends, addressable markets, and competitive insights.
* Utilize market intelligence to inform product marketing strategies and recommend adjustments to the product roadmap.

Go-to-Market (GTM) Strategies:
* Execute effective go-to-market plans for new product launches, ensuring successful market entry and customer adoption.
* Collaborate with sales, channel partners, and other cross-functional teams to drive successful product launches and ongoing market penetration.
* Produce marketing collateral, including sales presentations, product guides, case studies, and white papers.
* Plan and execute product launch campaigns, including coordinating cross-functional teams and managing timelines.
* In collaboration with the marketing team, utilize various marketing channels, including digital marketing, social media, email campaigns, webinars, and events, to reach target audiences.

Content Strategy:
* Drive thought leadership and content creation including technical blogs, webinars, and trade show collateral.
* Work closely with the marketing communications team to align messaging across digital, events, and channel marketing efforts.

Collaboration and Cross-Functional Leadership:
* Foster strong collaborative relationships with product development, sales, operations, and other relevant departments to achieve seamless execution of product marketing initiatives.
* Provide guidance and support to the sales team, enabling them to effectively communicate product value propositions to customers.
* Collaborate with cross-functional teams to ensure a seamless transition and alignment with the company's overall marketing objectives.

Performance Metrics and Reporting:
* Establish key performance indicators (KPIs) to measure the success of product marketing efforts.
* Regularly report on the performance of product marketing initiatives to senior leadership, identifying areas for improvement and optimization.

Customer-Centric Approach:
* Embody a customer-centric mindset within the product marketing function, ensuring that all initiatives prioritize and address customer needs and pain points.
* Implement customer journey mapping to enhance the overall customer experience with the company's solar products.

Continuous Feedback Loops:
* Seek continuous feedback loops between marketing, sales, product development, and customer support.
* Use feedback loops to identify areas for improvement and to iterate on marketing strategies in real-time.
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* Qualifications:

*** Minimum of 3 years of experience in product marketing or product management in B2B or industrial technology sectors (energy, solar, hardware/software preferred).
* Proven success in executing global product marketing strategies.
* Strong understanding of the solar value chain, solar technologies, market dynamics, regulatory landscapes, and B2B marketing practices.
* Exceptional communication, storytelling, and content creation skills.
* Excellent leadership and communication skills with the ability to influence and inspire cross-functional teams.
* Comfortable working with highly technical teams and distilling technical complexity for commercial audiences.
* Ability to manage multiple projects in a fast-paced, cross-functional environment.
* Proficiency in tools like Salesforce, Hub Spot, Figma, PowerPoint, Adobe, Monday, Power

BI, and other data visualization platforms.
* Bachelor's degree in marketing, business, engineering, or a…