AVP Marketing - AZ - On Site

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We are a proud work‑from‑office company. If you're ready to work on‑site in a dynamic, global company, we'd love to hear from you.

Vensure Employer Solutions is the largest privately‑held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global BPO. The company serves over 95,000 businesses and processes over $135B in annual payroll. Headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow operations with custom strategies that benefit both employers and employees.

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The Associate Vice President (AVP) of Product Marketing is a leader responsible for driving strategic product marketing initiatives across Vensure's B2B and B2C markets. This role shapes product positioning, go‑to‑market strategies, and market differentiation to accelerate product adoption, engagement, and revenue growth. The AVP partners closely with senior executives, product leaders, sales teams, and client success to ensure products are effectively positioned in the market and aligned with customer needs.

The leader manages and mentors a team of product marketers, oversees integrated campaigns, and uses data‑driven insights to guide strategy.

• Serve as a trusted advisor to executive leadership, providing expert counsel on market trends, customer needs, and competitive positioning.
• Develop comprehensive product marketing strategies aligned with company growth goals and market opportunities.
• Translate business objectives into actionable product marketing plans that deliver measurable impact.

• Lead go‑to‑market strategies for new product launches and major feature releases, ensuring cross‑functional alignment across Product, Sales, and Marketing.
• Define and refine product positioning, messaging frameworks, and value propositions tailored to diverse customer segments in both B2B and B2C markets.
• Oversee creation of product marketing collateral including sales enablement tools, product sheets, competitive analysis, and customer case studies.
• Partner with product management to ensure customer feedback and market insights inform the product roadmap.

• Leverage data, research, and customer feedback to identify market opportunities and refine marketing strategies.
• Monitor competitor activity and market dynamics to maintain differentiation and leadership positioning.
• Measure campaign and program effectiveness, ensuring strategies are optimized for ROI.

• Lead, mentor, and develop a high‑performing team of product marketing professionals.
• Set clear performance goals, manage priorities, and ensure accountability across projects.
• Foster a culture of innovation, collaboration, and continuous improvement.

• Partner closely with Sales to align product messaging with sales strategies and revenue goals.
• Collaborate with Client Success to ensure customer insights are leveraged for retention and upsell initiatives.
• Work with external agencies, consultants, and vendors to deliver high‑quality product marketing programs.
• Brand & Messaging Consistency:
  Ensure consistent product messaging across all channels and touchpoints.
• Reinforce Vensure's position as a market leader through thought leadership and customer‑focused storytelling.

• All other duties as assigned.

• Deep expertise in B2B product marketing, with experience supporting both B2B and B2C initiatives.
• Proven success in developing and executing go‑to‑market strategies for complex products.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and storytelling skills, able to influence at the executive level.
• Demonstrated ability to lead high‑performing teams in a fast‑paced environment.
• Strong project and budget management experience, with accountability for delivering ROI.
• Proficiency in CRM, marketing…