AVP Marketing - AZ - On Site

About Us

Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a “One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees.

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The Associate Vice President (AVP) of Product Marketing is a leader responsible for driving strategic product marketing initiatives across Vensure’s B2B and B2C markets. This role is pivotal in shaping product positioning, go‑to‑market strategies and market differentiation to accelerate product adoption, engagement and revenue growth.

The AVP of Product Marketing will partner closely with senior executives, product leaders, sales teams and client success to ensure that our products are effectively positioned in the marketplace and aligned with customer needs. This leader will manage and mentor a team of product marketers, oversee integrated product marketing campaigns and use data‑driven insights to guide strategy.

The ideal candidate is a strategic thinker and operator with proven experience in B2B and B2C product marketing, go‑to‑market planning and executive‑level collaboration.

• Serve as a trusted advisor to executive leadership, providing expert counsel on market trends, customer needs and competitive positioning.
• Develop comprehensive product marketing strategies aligned with company growth goals and market opportunities.
• Translate business objectives into actionable product marketing plans that deliver measurable impact.

• Lead go‑to‑market strategies for new product launches‑functional alignment across Product, Sales and Marketing.
• Define and refine product positioning, messaging frameworks and value propositions tailored to diverse customer segments in both B2B and B2C markets.
• Oversee creation of product marketing collateral including sales enablement tools, product sheets, competitive analysis and customer case studies.
• Partner with product management to ensure customer feedback and market insights inform the product roadmap.

• Leverage data, research and customer feedback to identify market opportunities and refine marketing strategies.
• Monitor competitor activity and market dynamics to maintain differentiation and leadership positioning.
• Measure campaign and program effectiveness, ensuring strategies are optimized for ROI.

• Lead, mentor and develop a high‑performing team of product marketing professionals.
• Set clear performance goals, manage priorities and ensure accountability across projects.
• Foster a culture of innovation, collaboration and continuous improvement.

• Partner closely with Sales to align product messaging with sales strategies and revenue goals.
• Collaborate with Client Success to ensure customer insights are leveraged for retention and upsell initiatives.
• Work with external agencies, consultants and vendors to deliver high‑quality product marketing programs.

• Ensure consistent product messaging across all channels and touchpoints.
• Reinforce Vensure’s position as a market leader through thought leadership and customer‑focused storytelling.

• All other duties as assigned.

• Deep expertise in B2B product marketing
  , with experience supporting both B2B and B2C initiatives.
• Proven success in developing and executing go‑to‑market strategies for complex products.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and storytelling skills, able to influence at the executive level.
• Demonstrated ability to lead high‑performing teams in a fast‑paced environment.
• Strong project and budget management…