Regional Marketing Manager - West Region

Eaton’s ES AMER ARS division is currently seeking a Regional Marketing Manager - West Region. This role will lead and manage the commercial marketing strategies focused on demand creation and customer affinity within targeted application segments and an assigned sales region. Communication with various stakeholders (i.e. Sales, Distributors, Contractors, OEMs, and Electrical Sector Channel Management) will be accomplished via face to face/virtual meetings, training, new product introduction, and issue resolution that supports the goal of exceeding annual Profit Plan Sales and Market Share growth objectives.

Partnerships with various Product Line Marketing, Regional Channel Directors, Satellite Business Unit Managers, and Field Sales Managers will be required to develop and implement segment focused sales and distribution strategies. The Regional Marketing Manager will be responsible for gathering and consolidating customer and market input as well as actively participating in the annual Strategic Planning process.

This position can be based out of Los Angeles, CA / San Francisco, CA / Phoenix, AZ / Seattle, WA / Denver, CO. Relocation assistance will be offered for qualified candidates within the United States. The expected travel for this role is 50-75% annually.

• Implement marketing and sales strategies to drive revenue growth for CPA products. Primary responsibilities are base Commercial Distribution Products & Assemblies products (panels, switches, transformers, Busway, ATS) and integrated assemblies.
• Negotiate and execute strategic conversions and new partnerships with key customers.
• Develop, implement, and refine go-to-market strategies for assigned CPA product lines, including marketing campaigns, channel expansion, and sales force and channel training programs.
• Collaborate with the Strategic Pricing Team/Manager and Product Lines to develop and implement strategic pricing processes and pricing strategies to maximize sales volume, share, and margin.
• Develop and provide subject matter expertise for base commercial product lines - serve as primary point of contact with sales, channel, and customers to evaluate, prioritize, develop, manage and implement CPA’s overall growth strategies.
• Create and lead execution of product launches including messaging, launch programs and deliverables, coordination with sales for target customers, pipeline loading, and revenue generation.
• Provide support for profit plan processes regarding commercial programs and activities.
• Coordinate the division VOC generation for CPA products and services providing input for NPD roadmaps within the assigned geography.
• Partner with engineering, NPD and commercial teams to prepare and present business reviews to senior management regarding progress, opportunities, and roadblocks.
• Actively consolidate and communicate aggregated market and competitive intelligence.
• Act as division liaison with sales and other divisions;
  Sales pipeline management support for Product Lines and NAS.
• Lead and manage training and field support for CPA assigned products and services.
• Provide input regarding improvements to front end systems and services supporting the CPA business. Be aware of competitive capabilities and provide input to the CPA Front End Systems manager and individual Product Lines.
• Provide input regarding customer facing documentation of CPA products and services in the defined geography including but not limited to technical documents and online information.

• Bachelor's degree from an accredited institution.
• 5 years experience in sales or marketing.
• Valid driver's license.
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

• Bachelor’s degree in engineering, business, sales, marketing or technical degree.
• MBA
• 5 years’ experience in sales or marketing in electrical industry

• Technical understanding of electrical equipment and applications
• Abili…