Senior Manager, Digital Strategy

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We’re looking for a Senior Manager, Digital Strategy with a passion for enhancing the member experience and deepening engagement. This role is accountable for understanding, strategizing, executing, and optimizing the business goals of a select number of in‑center businesses, such as group fitness, racquet sports, spa, swim, etc. Acting as the de‑facto member expert for these businesses, the Senior Manager will identify pain points and growth opportunities across the member journey—both online and in‑club.

The ideal candidate brings a balance of strategic thinking, creativity, and data fluency to deliver seamless, meaningful experiences that drive satisfaction, utilization, and long‑term retention.

• Identify and define challenges related to member engagement and retention by collaborating with internal businesses, analyzing data, and conducting member research. Serve as the subject matter expert for assigned in‑center businesses, ensuring strategies align with their unique goals and member needs.
• Determine necessary member data to inform strategic insights.
• Collaborate with operations, analytics, and UX research team when appropriate.
• Lead cross‑functional working sessions to align on strategic priorities and activation plans.
• Use insights to identify engagement and retention strategies across the member lifecycle.
• Create key strategy artifacts including:
• • Competitor analysis, journey maps and marketing briefs
• • Roadmaps of retention‑focused digital deliverables
• • Proformas and business cases tied to engagement metrics
• Define KPIs and outline strategic campaign plans to influence usage, satisfaction, and tenure. Design and evolve multi‑channel strategies that enhance member value and experience across:
• • Digital platforms (web, app)
• • Physical locations (clubs, athletic events)
• • Marketing and communications channels
• • Multiple technology platforms and third‑party sites
• Develop and refine segmentation strategies based on member types (e.g., access levels, family status).
• Collaborate with creative and marketing teams to deliver personalized, segment‑specific messaging. Ensure cohesive messaging across the enterprise, connecting campaigns when it makes sense. Co‑present work with creative designer to internal leaders.
• Review and analyze campaign performance against KPIs for both enterprise‑level and business‑specific goals; adjust strategies for optimization in experience and messaging. Work in tandem with the analytics team.
• Package and deliver campaign performance insights and engagement updates to stakeholders in a timely, actionable format.
• Manage 1–3 direct reports.

• Operate with minimal supervision while demonstrating initiative, problem‑solving, and thought leadership.
• Proven success in developing data‑driven strategies that influence behavior and improve retention.
• Strong experience with complex customer journey mapping and KPI development.
• Excellent written and verbal communication skills, with the ability to translate insights into strategy.
• Skilled at collaborating with creative, product, analytics, and operations teams.
• Comfortable managing multiple initiatives with minimal oversight.

• Bachelor's Degree in marketing, communications, or another related field.

• 8–10 years of experience in digital strategy, member engagement, or lifecycle marketing.

• Experience in membership‑based organizations or subscription services.
• Familiarity with retention marketing platforms, lifecycle automation tools, and member research methodologies.
• Understanding of wellness, health, or fitness industries a plus.

This is a salaried position starting at $94,000.00 and pays up to $, based on experience and qualifications.

All team members receive the following benefits while working for Life Time:

• A fully subsidized membership
• Discounts on Life Time products and services
• 401(k) retirement savings plan with company discretionary match (21 years of age and older)
• Training and professional development
• Paid sick leave where required by…