Vice President of Marketing

Lead the Marketing Strategy Behind a Nationally Growing Real Estate Organization

Empower Home is looking for a strategic, data-driven, and execution-focused Vice President of Marketing to lead our marketing organization and help accelerate the next phase of our growth.

This is an opportunity for a proven marketing executive who wants more than a traditional corporate leadership role.

Empower Home already has significant marketing investments, established lead-generation channels, proven initiatives, and teams operating across multiple markets.
You are not walking into a blank canvas.

Your job is to understand what is working, protect the strategies producing results, improve what can perform better, and identify the opportunities that can take our marketing to the next level.

The VP of Marketing will own the company's marketing strategy, lead generation, demand generation, campaign performance, content strategy, direct-response marketing, messaging, vendor relationships, and development of the marketing team.

This is a hands-on executive leadership role
. We’re looking for someone who can move comfortably between the boardroom and the details—someone who can analyze a dashboard in the morning, challenge a campaign strategy, improve an offer, coach a team member, and make sure a campaign actually launches.

At Empower Home, marketing isn't simply about generating impressions, clicks, or activity.

• Marketing Strategy & Growth
• Lead Generation & Demand Generation
• Campaigns, Content & Messaging
• Data & Performance
• Team & Leadership
• Vendors & Partnerships

$100,000 - $150,000

• Qualifications & Experience
• We’re looking for an accomplished marketing executive with the strategic vision, analytical ability, and leadership skills to drive measurable growth.
• The ideal candidate will have:
• Significant leadership experience in marketing, growth marketing, direct-response marketing, demand generation, or a related field
• Proven experience leading a marketing department, agency, or cross-functional marketing team
• Demonstrated success generating qualified consumer leads and measurable business growth
• Strong knowledge of direct-response marketing, offer development, campaign strategy, consumer psychology, and conversion-focused messaging
• Experience using marketing analytics and performance data to make strategic business decisions.
• Experience managing substantial marketing budgets, agencies, vendors, and strategic partnerships.
• Proven ability to build scalable systems, improve processes, and lead complex initiatives from strategy through execution.
• Strong people-leadership skills with a track record of coaching, developing, and retaining high-performing team members.
• Excellent judgment, communication, prioritization, decision-making, and problem-solving skills.
• Experience in real estate, consumer services, home services, financial services, multi-location businesses, or other lead-driven organizations is preferred but not required.
• Familiarity with CRM systems, marketing automation, artificial intelligence (AI), digital advertising, SEO, database marketing, direct mail, content marketing, and emerging search platforms is strongly preferred.
• The Person Who Will Thrive at Empower Home
• This opportunity is best suited for a marketing leader who:
• Thinks strategically but is equally comfortable rolling up their sleeves and executing
• Naturally studies the numbers and asks, “What are the numbers telling us?”
• Knows when to protect a successful marketing initiative rather than changing it simply to make it their own
• Can improve existing programs while identifying new opportunities for growth
• Understands the difference between marketing activity and measurable business results
• Is…