Assistant Director of Marketing and Communications

The Donald G. Costello College of Business at George Mason University is one of the largest business schools in Virginia, andis located near Washington, D.C., in Arlington and Fairfax, and at George Mason’s global campus in Incheon, South Korea. The college’sAACSB-accredited business and accounting curricula prepare undergraduate and graduate students from the U.S. and across theglobe for career success in business and government.

Its research-based faculty and focus on multi-disciplinary academic programs, inclusive entrepreneurship, modular education,experiential learning, and corporate and community partner engagement are transforming the landscape of business education and workforce development. Learn more .edu.

Reporting to the Senior Director of Marketing and Communications,George Mason University Costello College of Business, the Assistant Director of Marketing and Communications helps to oversee the management of marketing and communications strategies aligned with the Costello and George Mason University brands to help promote awareness of the college and its unique value proposition while driving increased levels of engagement among targeted audiences. The Assistant Director also directly supervises several members of the Marketing and Communications team.

The Assistant Director of Marketing and Communications works work collaboratively with senior leaders from Costello, including the Senior Director of Marketing and Communications, and the university to develop and execute the marketing and communications strategy for the academic unit. The Assistant Director is also responsible for managing the college’sbudget and procurement process. This is a hybrid role, wherefrequent in-person attendance is essential to understanding,collaborating with, and serving a diverse group of stakeholders that includes prospective students and their parents, current students, faculty and staff, alumni, donors, sponsors, corporate and community partners, the business community, members of themedia, earned and paid media agency personnel, and representatives from other academic and administrative units across George Mason University.

• Supervision and development of up to three full-time hybridmarketing and communication team members which includes selection,hiring, motivation, and evaluation to assist in their professional development and effectiveness;
• Proactively providing opportunities for them to develop and showcase their abilities and accomplishments. Includes the delegation and execution of work assignments to team members,regular and periodic face-to-face check-ins, mid-year and annual performance evaluations, and other coaching and development asneeded;
• Create compelling and engaging content that raises the profileof the business college and supports enrollment and fundraising objectives, including: stories, articles, newsletter columns,social media content and engagement, email, and other piecesrelated to students, faculty, alumni, corporate and community partners, sponsors, and other relevant stakeholders. Includes theconcepting, development, and preparation of written correspondence and slide presentations for the dean and his core team;
• Manage the production lifecycle for large projects (e.g.,Impact magazine), including:
  • The concepting and development of issue themes,…