Lead Video Copywriter

Lead Video Copywriter

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology.

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.

$110,000 - $135,000 per year plus profit‑sharing bonus and competitive benefits.

• Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
• Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
• Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting.
• Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance.
• Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
• Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations.
• Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
• Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments.
• Lead the development of compelling video scripts that drive performance and meet compliance standards.
• Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced.
• Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data.
• Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
• Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
• Own the budget and resource allocation for writing support while maximizing ROI.
• Build systems, workflows, and training resources to improve creative operations and knowledge sharing.

• Brand Strategy & Creative Excellence – Achieve consistent brand voice, messaging, and positioning; develop positioning playbooks; establish creative quality standards.
• Copywriting Leadership in Performance Marketing – Oversee copy performance; analyze data; meet benchmarks; write high‑impact copy.
• Innovation & Opportunity Sourcing – Identify new copy angles; translate into hypotheses and messaging strategies.
• Video Scriptwriting & Compliance Alignment – Lead script development; enforce guardrails; mitigate risk.
• Team & Resource Management – Manage freelancers; budget; build systems.

• 4–6 years of performance marketing copywriting experience with a strong portfolio of high‑performing ads across paid social, search, and programmatic.
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors.
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights.
• High proficiency in writing compelling video scripts for platforms like Tik Tok, Reels, and You Tube.
• Experience managing freelance writers and collaborators.

• Strategic Copy Leadership:
  Develop and enforce standards, systems, and strategic messaging to drive scalable, high‑conversion creative.
• Analytical & Results‑Driven:
  Applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
• Creative Excellence:
  Demonstrates exceptional writing ability across formats with attention to clarity, tone, and compliance.
• Collaborative:
  Partners cross‑functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
• Proactive & Insightful:
  Identifies opportunities from market trends, consumer…